Kako napraviti profesionalnu web stranicu za e-trgovinu s WordPressom (korak po korak, video vodič)

Ponude za WordPress


Izrada vlastite internetske trgovine za e-trgovinu može biti vrlo profitabilno – i ako ste se već odlučili za WordPress to učiniti * dobro, dobro ste odabrali izvrsnu platformu!

Ali kako najbolje započeti? Gdje počinješ? Gdje i kako trebate kupiti ime domene i hosting? Koju biste temu odabrali? Koje dodatke trebate koristiti? Itd, itd!

Da bismo vam pomogli, sastavili smo ozbiljno opsežan detaljni vodič o svemu što trebate znati (i učiniti) kako biste napravili vlastiti potpuno funkcionalni profesionalni internetski dućan e-trgovine. – korištenje WooCommerce-a (daleko najpopularnijeg – i sveobuhvatnog najboljeg – eCommerce dodatka za WordPress).

Ono što ovaj video čini tako posebnim su u biti tri stvari: 1. da smo upravo tako krenuli u stvaranje vlastite internetske trgovine; 2. razinu detalja u koju idemo (video je dugačak više od dva sata!) – napomena: u videu stvaramo čitavu primjeru web lokacije za e-trgovinu – ispočetka; i 3. da je video namijenjen potpunim početnicima – ljudima koji vrlo vjerojatno ranije nisu učinili ništa slično.

Jednostavnim praćenjem, klikom na mjesto gdje kliknemo, i uz malo razmišljanja koji mijenja nekoliko aspekata koji odgovaraju vašim posebnim ciljevima, moći ćete napraviti sličnu (i tehnički vrhunsku) internetsku trgovinu – od početka do završiti – za sebe!

Kako napraviti web stranicu profesionalne e-trgovine s WordPressom:

Izravna veza za gledanje videa na Vimeu.

– (napomena: video pripisi Topher DeRosiji – tvorcu HeroPressa

Video transkript:

U ovom ćemo videozapisu pokazati kako postaviti web stranicu profesionalne e-trgovine putem usluge WordPress na mreži bez koraka preskočenih. Pokazat ću vam kako postaviti siguran hosting tako da ljudi mogu vjerovati da kupuju s vaše web lokacije. Postavit ćemo WooCommerce, tako da imate moć prodati bilo što. Instalirat ćemo sjajnu temu koja izgleda sjajno i proširiva je, pa ako se jednog dana želite proširiti i napraviti nešto stvarno ludo, možete. Povezat ćemo ga s Jetpackom kako biste se mogli riješiti nekih glavobolja zbog poreza i otpreme. Pokazat ću vam kako postaviti Stripe tako da možete brzo i lako obrađivati ​​kreditne kartice i primati novac u svoju banku. Proučit ćemo marketing e-pošte, optimizaciju tražilice, kao i analitiku, tako da znate kako ljudi koriste vašu trgovinu. Kada završimo, imat ćemo trgovinu koja izgleda vrlo ovako, s velikim, lijepim slikama za kategorije, istaknutim proizvodima, najnovijim proizvodima, prodajnim proizvodima, bestselerima. Uz proizvode koji se prodaju, pokriti ćemo i kuponske kodove. Korisnici će moći vidjeti njihove nedavno pregledane proizvode. Moći će ih kupiti putem Stripe ili PayPal, a na vašoj stranici za kupovinu imat će čitav niz opcija za sortiranje kako bi pronašli ono što žele. Oni će moći sortirati prema popularnosti, prosječnoj ocjeni, novosti, cijeni, a nakon što je suze, čak će je moći filtrirati i usko filtrirati prema cijeni pomoću ovog cool widgeta. Moja trgovina prodaje opremu za kampiranje, ali vaša trgovina može prodati sve što želite. Dakle, pratite zajedno sa mnom i kad završite, moći ćete prodavati svoje proizvode na mreži. Prvo što ćemo učiniti je postaviti naš web hosting i koristit ćemo SiteGround, ali prije nego što uđemo u to previše, ovdje vam želim pokazati ovu posebnu vezu. Ovo je partnerska veza i radi dvije stvari. Kada odete tamo, nudi vam posebnu ponudu, dobivate postotak od hostinga, ali također mali iznos vraća se WinningWP-u kako bi se pomoglo financiranje ovakvih videozapisa, tako da oni mogu ostati besplatni. Kada započnete, svakako kliknite tu vezu ispod videozapisa da biste ostvarili ovu posebnu ponudu. Stranica koju ovdje gledamo posebno je WooCommerce hosting na SiteGroundu. Vrlo je sličan njihovom WordPress hostingu, ali ima dodane dodatne značajke WooCommerce. Na primjer, dolazi s unaprijed instaliranom WooCommerce i temom. Ovo su naše mogućnosti za hosting. Startup je $. mjesečno, GrowBig je $., a GoGeek $. Idemo s GoGeekom jer se nadamo velikoj količini prometa u našoj WooCommerce trgovini. Također je u skladu sa PCI, što je pravna značajka koja može biti vrlo, vrlo korisna. Pa idemo naprijed i prijavimo se. Kliknuti ću za početak, a sada ćemo stvoriti naš SiteGround račun. Uredit ću ispuniti vrh ovog obrasca podacima o mojoj kreditnoj kartici i sličnim stvarima. To možete učiniti sami, ali obratit ću vam se kada dođemo do ovog dijela o podacima o planu. Dakle, sada sam ispunio svoje podatke o kreditnoj kartici i pogledat ćemo naše podatke o planu. Odabrali smo GoGeek i ako želite, možete kliknuti ovdje i promijeniti ga, ali mi ćemo ga tamo ostaviti i izabrati ćemo podatkovni centar. Chicago je prilično blizu mog doma, pa ću ga ostaviti tamo, ali vi možete izabrati razne mogućnosti. Mi ćemo birati mjesece istovremeno, iako biste mogli napraviti pokus ili Cijena hostinga je $. mjesečno, redovna cijena je $. ali za sada će mi se naplatiti $. Moramo se složiti s Uvjetima pružanja usluge SiteGround i možemo odlučiti primati vijesti i posebne ponude SiteGround putem e-pošte. Zapravo ih već imam, pa ću poništiti to i kliknuti ćemo platiti sada. Naš je račun uspješno kreiran, pa ćemo prijeći na područje korisnika. Sada kada smo kreirali naš SiteGround račun, prijavit ćemo se i postaviti naziv naše domene. SiteGround će vam poslati e-poštom svoje WordPress vjerodajnice, pa pogledajte tamo. Sada prvo što želi učiniti je konfigurirati naziv naše domene, a naše mogućnosti su već imati domenu ili registrirati novu ili odlučiti kasnije. Po želji, također smo mogli kliknuti ovdje i odlučiti vratiti se ovom okviru. Ako već imate domenu negdje drugdje, SiteGround ima izvrsnu dokumentaciju o tome kako je ovdje uputiti. To se nalazi u njihovoj bazi znanja i postoje posebne upute kako usmjeriti svoje ime domene na SiteGround ili kako zapravo premjestiti naziv vaše domene na SiteGround, i jedno i drugo djeluje u redu. Ali za sada ćemo kreirati novo, pa ću registrirati novo ime domene i to će se zvati mywpstore.com. A piše da je dostupna i da je to $. godišnje i ovdje imamo neke mogućnosti. Također možemo zaštititi naše osobne podatke privatnošću domene i toplo vam preporučam da to učinite, u protivnom će pošiljatelji neželjene pošte moći zauvijek prikupiti vaše podatke. Dakle, učinimo to i tada možemo odabrati otkrivanje zlonamjernog softvera na web mjestu pomoću SG Site Scannera. To bi se moglo dodati kasnije i proučavat ćemo razne mogućnosti, tako da neću sada izabrati onu. Stoga ćemo kliknuti potvrdu i upravo sada moramo platiti $. Sjetili su se moje kreditne kartice od kada sam se prijavila. Tada potvrđujemo da smo pročitali i prihvatili Uvjete pružanja usluge i Pravila o privatnosti SiteGround. To ću ostaviti kao vježbu za vas, a mi ćemo kliknuti plaćanje i dovršiti postavljanje. Sada je naš hosting račun spreman za upotrebu. Preći ćemo na korisničko područje. Sada kada smo stvorili naziv naše domene, želim vam pokazati nekoliko stvari, a zatim ćemo instalirati SSL. Upravo ću kliknuti na Moje račune i želim vam pokazati da su na web stranici mywpstore.com već instalirali WordPress za nas. Pa ako odem tamo, to možete vidjeti. I ne samo to, instalirali su WooCommerce za nas, a tema koju gledamo zove se Storefront. To je vrlo općenita tema, koja ima namjeru da na nju primijeni dizajn. Nećemo koristiti ovu temu, ali dobro je imati instaliranu na početku. Ali upravo sada želimo da ovo bude sigurno ime domene i da upotrebljavamo HTTPS, a imamo malo zeleno zaključavanje i sve to. Pa ćemo instalirati SSL i evo kako se to radi. Idemo na cPanel i uvijek želimo sigurno pristupiti, pa nastavimo tamo, a sada postoje dvije vrste SSL certifikata. Vaš SSL certifikat je stvar koja govori pregledniku i poslužitelju da je to sigurno i omogućava šifriranje. Možete je platiti ili možete koristiti besplatnu potvrdu tvrtke Let’s Encrypt. SiteGround nudi besplatne certifikate, tako da ćemo ih koristiti. Ovdje s lijeve strane tražimo cPanel i možemo upisati let, a on filtrira desno do Let’s Encrypt. Dakle, ispunit ćemo ovaj obrazac i on će stvoriti i instalirati SSL certifikat za nas i tada ćemo se osigurati. Sada se sjećate ranije kada smo rekli da želimo sigurno pristupiti ovoj ploči, napravili su nam jedan upravo zbog toga, ali to nije onaj koji želimo za našu web stranicu. Izabrati ćemo mywpstore i zapravo želimo Wildcard SSL. Nećemo ga sada koristiti, ali omogućuje buduću fleksibilnost, pa preporučujem da ga uključite. A sada kliknemo na instalaciju. I sada je instalirano, baš tako. Dakle, sada bismo se trebali vratiti našim stranicama i staviti u https: // i dobit ćemo zelenu bravu. Ako ga kliknemo, piše da je veza sigurna. Sada je sav promet naše web stranice šifriran. Zatim ćemo pogledati postavljanje e-pošte za naše ime domene. Sljedeće što ćemo učiniti je postavljanje e-pošte za naše novo ime domene, ali prije nego što to učinimo, potrebno je malo pospremiti. Kada smo kupili ime naše domene, poslana nam je e-adresa na adresu koju smo koristili prilikom postavljanja računa SiteGround, a koristila se za provjeru da je ta adresa e-pošte stvarna. Pogledajmo ovu e-poštu stvarno brzo. Dakle, evo naše adrese e-pošte. Poštovani kupci, nedavno ste registrirali, prenijeli ili izmijenili kontaktne podatke za jednu ili više vaših domena, mywpstore.com. Da bi vaše ime domene bilo aktivno, ICANN zahtijeva da potvrdite svoje nove kontakt podatke. Kliknite vezu u nastavku i slijedite upute. Pa učinimo to Dakle, ovo je važno. Ako ne učinimo ovaj korak, naziv domene bit će obustavljen. Sve što žele da potvrdimo je ime, prezime i adresa e-pošte, a ja kliknem na Provjeri podatke i sada je to učinjeno i ovu karticu možemo zatvoriti. Međutim, stigao mi je još jedan email. Sada piše da u sklopu naših neprekidnih napora za zaštitu privatnosti podataka i sigurnosnih podataka tražimo da postavite svoje postavke upotrebe pristanka. Dakle, kliknite ovdje i učinimo to. Sada je Tucows izvođač radova koji SiteGround koristi za registriranje imena domena. Dakle, SG Hosting Inc. je odabrao Tucows koji će vam pružiti imena domena i srodne usluge. Tucows Inc. mora prema zakonu tražiti vaš pristanak za obradu nekoliko podataka navedenih u nastavku, tako da se pristanak odnosi na ovu osobu, što se dogodila i ja i piše da uz vaš pristanak Tucows Inc. će sljedeće podatke podijeliti s pružatelja usluga registracije, sustav Whois sa štićenicima i naš davatelj usluga deponiranja podataka. Za više informacija posjetite našu stranicu s podacima o korištenju. Taj je proces relativno nov i povezan je s nekim novim zakonima uspostavljenim u Europi. To su stvari koje su registrirači imena domena oduvijek radili, a sada je potrebna samo suglasnost. Stoga ću pristati na sve gore navedeno i spremit ću postavke pristanka. Sada piše da možete ažurirati svoj pristanak u bilo kojem trenutku povratkom na ovu stranicu. Stoga jednostavno spremite e-poštu koju ste dobili i moći ćete se vratiti ovdje u bilo kojem trenutku. A sada postavimo e-poštu za naše novo ime domene. Ovdje možemo unijeti poštu na ploči za pretraživanje, a ovdje postoji više opcija. Kliknuti ću Računi e-pošte i upravo ovdje možemo stvoriti adresu e-pošte, nešto @mywpstore. Napravit ćemo [email protected] i stvorit ću lozinku i trebamo postaviti kvotu poštanskog sandučića. Ovdje ćete primijetiti da neograničeno nije dopušteno. Max je megabajta, to je puno prostora. Postavit ću svoj megabajt i stvoriti račun. Sada ta adresa e-pošte postoji, ali kako to provjeriti? Da ti pokažem. Vratit ćemo se u cPanel Home i ovdje ćemo ponovno upisati poštu i upravo je ovdje opcija za Webmail. Ako vam je već ugodno postavljanje e-pošte u svom klijentu e-pošte, a to bi mogao biti Thunderbird ili Apple Mail ili Outlook ili nešto drugo, to ste dobrodošli. Bit će to u redu. U naše ćemo potrebe jednostavno upotrebljavati pruženi Webmail. Konfiguracije e-pošte možemo promijeniti u bilo kojem trenutku i možemo odabrati bilo kojeg od ova tri klijenta. SquirrelMail je najjednostavniji, Roundcube jako podsjeća na pravog klijenta e-pošte na radnoj površini, a Horde je vrlo moćan. Izabrati ću SquirrelMail. Ako želite postaviti vlastitu, ovdje su upute za mnogo različitih klijenata e-pošte. Kliknem, Postavi kao zadano za SquirrelMail i onda kliknem SquirrelMail. Sada smo prijavljeni u našu Webmail, osim što je pogrešna adresa. Prijavio nas je na naš administratorski račun SiteGround i mi to ne želimo. Dakle, kliknite ovdje Odjava ovdje gore desno, a sada možemo staviti novu adresu e-pošte i zaporku koju smo joj dali. A sada postavljamo konfiguracije za ovu adresu e-pošte. Stoga ćemo ovo postaviti kao zadanu i kliknite SquirrelMail i tu smo. Ovo je stranica s postavkama za SquirrelMail i želi neke stvari poput naših podataka. Tu je Topher i mogli bismo staviti potpis, mogli smo odabrati vremensku zonu, a nakon završetka, pritisnite tipku za prijavu. S lijeve strane je naša poštanska pošta. Evo sastavljanja veze. Napravimo e-poštu na našu novu adresu i pošaljite je, a ona je već stigla. Sada imamo e-poštu koja radi za naše novo ime domene i preporučio bih vam da je upotrijebite sa svojom prodavaonicom. To omogućava usklađenost marke između trgovine i e-pošte s kojom biste mogli komunicirati sa svojim kupcima. Sada ne morate proći kroz cPanel da biste stigli do ovog klijenta e-pošte. Možete jednostavno označiti ovu stranicu i vratiti se na nju u bilo kojem trenutku. Zatim ćemo instalirati temu, ali prije nego što stignemo, želio bih vas voditi kroz postavljanje novog korisnika za vašu trgovinu. SiteGround prema zadanom koristi vaše korisničko ime i lozinku SiteGround za vaše WordPress korisničko ime i lozinku, a mi bismo ih trebali odvojiti tako da ako netko nauči jedno, ne može automatski ući u drugo. Ovdje smo administrator SiteGround i ako idemo na moje račune, a zatim kliknemo informacije i postavke, ovdje možete vidjeti svoje cPanel korisničko ime i lozinku. Dakle, prijavimo se na našu stranicu i sada želimo stvoriti novog korisnika, a ovaj korisnik može biti sve što želite. Ali trebali biste pokušati koristiti novu domenu e-pošte koju smo postavili. Zato idem na Korisnici, Dodaj novo, zatvorit ću ovaj prozor jer nije povezan s dodavanjem korisnika i stvorit ću korisničko ime i adresu e-pošte. Nisam zapravo izmislio ovu adresu. To sam stvorio ranije u videu. I ja ću postaviti svoju lozinku. Izabrati ću ne slati se e-poštom i postati administrator. Sad ću prebaciti korisnike. Stoga ću se odjaviti s ovog i prijaviti se u novi. Izdat ću automatski stvoreno. Cjelokupan postojeći sadržaj pripisat ćemo novom korisniku. Sada imamo samo jednog korisnika. Pa pogledajmo sada instaliranje naše teme. Tema koju ćemo koristiti dolazi s arraythemes.com, a jedna od sjajnih stvari o Array Themes je da su dizajnirane dovoljno dobro da budu prekrasne izvan okvira i dovoljno dobro šifrirane da ako silaze niz cestu trebate programer da ga proširite za vlastite potrebe, lako je to učiniti. Koristit ćemo najnovije i posebno izrađen za rad s WooCommerceom. Ima sjajne prikaze vaših proizvoda, ima nekoliko izgleda za vaš blog i besprijekorno funkcionira s WooCommerceom. Tako da možete kupiti u njihovom klubu za $ i dobiti pristup svim njihovim temama ili kupiti samo Najnovije za $. Mi ćemo to učiniti. Sad ću popuniti svoje ime i podatke o kreditnoj kartici i kliknuti na kupnju. A čini se da nam nude% popusta, pa uzmimo. Sada sam ispunio podatke o kreditnoj kartici, ali još nisam kliknuo za slanje. Izabrati ću ne primati popuste i novosti o temama u pristigloj pošti, ali sada ću kliknuti na Kupnja. I sada smo napravili svoju transakciju. Ovdje na vrhu se nalaze veze do drugih stvari koje bi vas mogle zanimati. Postoje dokumenti s temama, podrška za teme i nadzorna ploča. Idemo do dna i kliknite da biste je preuzeli. I sada smo preuzeli našu datoteku. Da biste ga instalirali, idemo na Izgled, Teme i na vrhu kliknite Dodaj novo, a zatim ćemo kliknuti Prenesi temu, a zatim odaberite datoteku koju smo upravo preuzeli. Kliknite Instaliraj sada, a zatim Aktiviraj. Nakon što se aktiviramo, dobivamo ovaj zaslon koji će nam pomoći da započnemo. Na lijevoj strani nalazi se veza pod nazivom Prvi koraci koja nas vraća desno na ovu stranicu. Kliknuti ćemo za početak, a ovdje imamo nekoliko stvari koje ćemo raditi i nekoliko kojih nećemo raditi kasnije. U njemu stoji da toplo preporučujemo da dodate i aktivirate licenčni ključ teme na stranici Početak. To omogućava neprekidna ažuriranja tema i slično. To možemo dobiti s naše nadzorne ploče koju ste vidjeli malo prije, ali ako kliknemo ovdje, možemo izravno otići na stranicu s licencom i tamo s desne strane kliknite Licence i evo našeg licencnog ključa. To ćemo kopirati i s desne strane ovdje unesite naš licenčni ključ i idemo tamo. Sada ćemo dobiti ažuriranja kad god budu objavljena. Ako se vratimo na početak rada i malo se pomaknemo prema dolje, vidjet ćete da postoje neki tematski podaci. Sada su neke od njih unaprijed konfigurirane postavke za web mjesto i to ćemo koristiti, ali neki su podaci koje nećemo koristiti, primjerice proizvodi i slične stvari. Instalirat ćemo neke postavke alata za prilagodbu i neke widgete. Ovo će nam pomoći da pokrenemo napred s naše stranice. Postoji i broj preporučenih dodataka koje ćemo instalirati. Nakon što dobijemo postavke prilagodbi, widgete i preporučene dodatke, sve bismo instalirali, trebali bismo biti spremni za rad naše trgovine. Prilagoditelj u programu WordPress može postaviti veliki broj općih postavki za svoju web lokaciju, kao i neke specifične za stvari poput WooCommerce. Sada naša nova tema, pod nazivom Najnovije, sadrži neke specifične postavke alata za prilagodbu koji su vrlo korisne i umjesto da ih sami napravimo i sami ih postavimo, oni nude datoteku za uvoz. Sada prije nego što možemo koristiti da moramo instalirati dodatak za uvoz / izvoz Customizer-a, pa idemo na dodatke, Dodaj nove i ovdje ćemo tražiti. I evo ga, Customizer Export / Uvoz. Kliknite Instaliraj sada i aktiviraj. Mi ćemo se pozabaviti tim obavijestima u samo nekoliko minuta, ali za sada moramo preuzeti i datoteku uvoza prilagodnika, a zove se najnoviji-customizer-export.txt. A kad završite s preuzimanjem, kliknite ovaj mali X ovdje u gornjem desnom kutu. Dakle, sada idemo na izgled, prilagodbu, izvoz / uvoz. Dakle, ovdje je izgled, prilagodba, izvoz / uvoz. Mi ćemo odabrati i također ćemo preuzeti i uvoziti slikovne datoteke. Nisam siguran ima li ih, ali ako postoje postoje, a sada kliknemo na Uvezi. Sada imamo niz unaprijed konfiguriranih postavki koje su sve postavljene za nas, ali sada kada su to urađene, želimo instalirati i neke widgete i za to nam je potreban drugačiji izvoznik. Dakle, kopirajmo to ime dodatka i idemo ponovo na Plug-ins, Add New i tražit ćemo ga i evo ga. Kliknite Instaliraj sada, a zatim Aktiviraj. Tada upute kažu da ovdje preuzmete datoteku za uvoz widgeta. Učinimo to. Najnoviji widget-export.wie i zatvaramo ovaj prozor za preuzimanje, a zatim piše da idite na Alati, uvoznik widgeta & Izvoznik. Idite na Alati, uvoznik widgeta & Izvoznik i mi ćemo odabrati svoju datoteku i uvoziti widgete. Sada nam je dala niz rezultata. Postoji nekoliko widgeta koji nisu stigli, no svi ostali su napravili i oni su važni. Sada ćemo se vratiti na ovu stranicu i vidjet ćete da postoje neki preporučeni dodaci. Instalirajmo ih. Prvi se preporučeni dodatak zove Array Toolkit i to osigurava sam tim za stvaranje tema. Tako da idemo na Plug-ove, Dodajte nove i tražimo ih, i tu je. Kliknite “Instaliraj odmah” i “Aktiviraj” i nemamo ništa s tim trenutno. Upravo ih postavljamo. Kasnije ćemo koristiti i MailChimp u ovom videozapisu, pa instalirajmo MailChimp za WordPress. Instalirajte odmah i aktivirajte. Slijedi Shortcodes Ultimate. To omogućuje puno kratkih kodova za stvaranje stvari poput kartica, gumba i okvira, itd. Slijedi Popločana galerija galerije bez Jetpacka. To čini neke stvarno glatke galerije slika. Slijedi WooCommerce koji nam je već instalirao SiteGround, tako da ćemo ga preskočiti, a preskočit ćemo i Instagram widget. Nećemo pokrivati ​​Instagram u ovom videozapisu. Ali na kraju je WPForms, koji je gladak, mali oblik Forms s kojim Array Themes posebno dobro funkcionira. Instalirajte odmah i aktivirajte se, a trenutačno ćemo preskočiti ovaj mali udžbenik. Dakle, sada smo instalirali Array Toolkit, MailChimp za WordPress, Shortcodes Ultimate, Popločan galerijski vrtiljak bez Jetpacka. Već smo imali WooCommerce i preskočili smo Instagram widget, a završili smo s WPFormsom. To bi za sada trebalo biti sve što trebamo za dodatke. Učinit ćemo posljednju stvar prije nego što konfiguriramo WooCommerce i to je postava Jetpack. Razlog za to je što Jetpack dolazi s brojnim značajkama, posebno stvorenima za WooCommerce i želimo imati one na raspolaganju dok postavljamo WooCommerce. Sada je Jetpack kolekcija dodataka. Omogućio im je WordPress.com, a jedna od zanimljivosti je u tome što se sav naporan posao obavlja na poslužiteljima WordPress.com, a ne na vašem poslužitelju. Kad je u pitanju WooCommerce posebno, to znači da se stvari poput poreza i otpreme otkrivaju s vašeg servera, a zatim se informacije isporučuju na vaš poslužitelj. To uvelike pomaže u brzini i izračunu, a kad se pravila promijene za stvari poput poreza, Jetpack vas može držati korak dalje i ne morate paziti na to. Pa sada postavimo Jetpack Desno na našoj nadzornoj ploči kliknuo sam vezu Jetpack, ovdje s lijeve strane, a ja ću kliknuti Setup Jetpack. Sada stvaramo račun s Jetpackom. Možemo odabrati korisničko ime i lozinku. Ako već imate račun na WordPress.com, to biste mogli koristiti za to. Ne morate stvoriti novi. Mi to radimo samo zato što je još nemamo. Stvorit ćemo svoj račun. U početku nam se čini da će nas Jetpack teretiti, što nije samo po sebi loše. Postoje neke sjajne značajke, ali postoji i besplatni model, a mi ćemo početi sa besplatnim. Tu je donji gumb na dnu, a sada smo povezani sa Jetpackom. I želi da aktiviramo sve preporučene značajke, ali to još ne radimo. Aktivirat ćemo ih jednu po jednu koliko nam trebaju. Tako da u ovom trenutku nećemo raditi ništa s Jetpackom. Mi smo samo htjeli da ga povežemo i postavimo, tako da kada dođe vrijeme za korištenje, to nam je dostupno. Sada je vrijeme za postavljanje i konfiguriranje WooCommercea. Ovdje smo na našoj nadzornoj ploči WordPress-a i pri vrhu ćete primijetiti, postoji gumb na kojem piše “Pokreni čarobnjaka za postavljanje”. Mi ćemo to učiniti. Kliknut ću ga i prvo što želi znati je gdje smo. Ja sam u Sjedinjenim Državama i zato što sam u državama želim upotrijebiti dolare i prodavat ću samo fizičke proizvode. Ali neću osobno prodavati proizvode ili usluge, već samo na mreži, pa ću to ostaviti bez nadzora. A mi imamo mogućnost pomoći WooCommerceu da se poboljša u praćenju korištenja. Zbog toga što gradim demo trgovinu, a ne stvarnu, isključit ću je, ali preporučujem da je ostavite uključenu u svojoj pravoj trgovini. Pomaže im izgraditi bolji proizvod. Ovdje možete pročitati više o tome što sakupljaju. Dakle, kliknite, idemo. Sada imamo tri mogućnosti za prihvaćanje plaćanja. Postoje i drugi, ali oni će biti instalirani kasnije i mi ćemo raditi Stripe i PayPal, ali ne izvanmrežno plaćanje. Pitat ćemo ga za stvaranje novog računa Stripe. Unosimo svoju adresu e-pošte i ona obrađuje izradu računa. Sada to funkcionira jer smo ranije povezali WooCommerce i Jetpack, i iako on stvara Stripe račun, mi ćemo se morati kasnije prijaviti u njega i postaviti nekoliko stvari. Sada bismo za PayPal mogli prihvaćati plaćanja bez povezivanja PayPal računa, ali to nećemo učiniti. Naš PayPal račun povezaćemo u samo nekoliko trenutaka. Sada će za nas biti instalirano nekoliko dodataka. WooCommerce Gateway Stripe, WooCommerce usluge i WooCommerce PayPal Express Checkout Gateway, to će se dogoditi automatski i ne moramo ništa raditi. Samo kliknemo dalje i sada idemo konfigurirati dostavu. Piše da ste spremni za isporuku bilo gdje u Sjedinjenim Državama i izvan nje. Preporučujemo korištenje live tarifa koje pokreću naš dodatak WooCommerce Services i Jetpack da biste dobili precizne cijene poštanskih usluga Sjedinjenih Država kako bi pokrili troškove ispunjenja narudžbe. Dakle, odabiremo cijene uživo, ali mogli bismo izvršiti paketiranje ili besplatnu dostavu i želio bih napomenuti da proizvod to može precizirati kasnije. Tako možete imati live rate za većinu svojih proizvoda, ali nudite besplatnu dostavu kao popust na nešto, a zatim lokacije koje nisu pokrivene drugim zonama, ponovno ćemo to ostaviti po stopi uživo. Žele znati kako mjerimo težinu i dimenzije, radit ćemo unce i inči, ali to mogu biti kilogrami, grami, kilogrami i tako dalje. Kliknuti ćemo nastaviti i sada imamo još dvije mogućnosti. Postoje automatizirani porezi Toplo vam preporučam da koristite Automatizirane poreze. Dobri momci na Jetpacku otkrivaju tko duguje kome i kada, a ne morate, što je divna stvar jer porezi predstavljaju glavobolju na mreži. Ovdje također imamo mogućnost pridružiti se MailChimp-u. Također preporučujem da je nevjerojatno korisno imati svoje kupce na popisu e-pošte kako biste im mogli poslati e-poštu i pokazati im nove proizvode ili upozoriti ih na opoziv ili takve stvari. Stoga ćemo obojicu ostaviti uključenima, a ona kaže da će se sljedeći dodaci instalirati i aktivirati za vas, MailChimp za WooCommerce. Sad želi naš API MailChimp API ključ i tamo možemo doći tako da se prijavimo u MailChimp i idemo na postavke računa, Dodaci i API ključeve. Sada je MailChimp usluga popisa e-pošte. Omogućuju vam izradu popisa adresa e-pošte i zatim slanje poruka raznim podskupinama tog popisa. U ovom slučaju dodati ćete dodatno polje u naš obrazac za kupnju koji glasi, želite li se prijaviti za informacije o ovom proizvodu ili drugim proizvodima, itd.? Pa idemo na MailChimp i ovdje piše da se možemo besplatno prijaviti. Upotrijebit ćemo novu adresu e-pošte i kliknut ćemo Započnite. Dakle, provjerimo našu e-poštu. Stoga ćemo otići u našu Webmail i vidjet ćete da imamo dvije e-poruke. Ovaj je s WordPress.com i povezan je s našom Jetpack prijavom. Sada to možemo vidjeti kao HTML i radit će puno bolje. Zato kliknimo Potvrdi sada za naš račun na WordPress.com, a sada je to i učinjeno. Izbrisati ću ovu poruku, a zatim ćemo pogledati aktiviranje našeg MailChimp računa. Možemo kliknuti ovdje i dokazati da nismo robot, kliknut ću na ovo. Ali možda sam vrlo pametan robot. Dakle, sada postavimo naš MailChimp račun. Recite nam malo o našoj trgovini i mjestu gdje se nalazi, a mi ćemo nastaviti. Prodaje li vaše poduzeće nešto putem interneta? Ako prodajete putem interneta, mi ćemo vam pomoći da vašu trgovinu integrirate sa svojim računom kako biste mogli ciljati e-poštu kupcima e-trgovine, pratiti povrat ulaganja i drugo. Kliknite “Da” i piše da imaju integracije za tih pet platformi i još mnogo toga, i tu je WooCommerce. Onaj koji koristimo. A naše kampanje možemo dijeliti s sljedbenicima i stvarati društvene postove. Ovo je vjerojatno dobra ideja za pravi dućan. Neću to raditi u ovom videu, ali mogli biste to učiniti slijedeći ove upute. I na kraju, žele znati žele li se pretplatiti na njihov newsletter. Za sada ću reći ne. Mi ćemo kliknuti Idemo. Ako se vratimo na naš blog, piše da želimo ići na postavke računa, Dodaci, API ključeve, pa učinimo to. Postoje računi, dodaci, API ključevi. Kaže da nemamo baš sada pa je trebamo napraviti. Napravićemo ključ i to je to. Sve što moramo učiniti je kliknuti na taj gumb. Stoga kopiramo ovaj API ključ i zalijepimo ga ovdje, a sada MailChimp želi znati malo više o našoj trgovini. Naš je lokalni jezik engleski, mi koristimo američke dolare i nalazimo se u istočnoj vremenskoj zoni. Sad ću spremiti sve promjene i sad kad mi pošaljemo e-poštu želi znati neke podatke. Od koga je? Samo ću unijeti svoje ime, stavit ću novu adresu e-pošte, zadani predmet, zadani jezik je engleski i poruka s podsjetnikom o dozvoli koja kaže da ste pretplaćeni na newsletter iz mojeWPstore i spremite sve promjene. Sada želimo sinkronizirati našu trgovinu s popisom i bit će ova. Tijekom početne sinkronizacije automatski se pretplatite na postojeće korisnike. Trenutno nemamo nijedan tako da to funkcionira sjajno. Imamo naše Postavke za prijavu, koje biste trebali pažljivo pročitati, jer ono što vam je potrebno ovisi o mjestu na kojem se nalazite, Napredne postavke potvrdnog okvira, da biste promijenili lokaciju potvrdnog okvira za prijavu na blagajni, unesite jednu od dostupnih radnji WooCommerce obrasca. Ostavit ćemo ga ovdje na obrascu za naplatu. A onda želi znati koja će veličina slike biti uključena u e-poruke. Odlazit ćemo i spremit ću sve promjene. Idemo tamo. Sada MailChimp i WooCommerce komuniciraju jedni s drugima. MailChimp zna za vaše proizvode a WooCommerce zna za vaše čitatelje e-pošte. Za sada ćemo to ostaviti na miru i tome ćemo se vratiti kada započnemo s postupkom naplate. Prije nego što dođemo do postavki Stripea, želio bih ovdje na vrhu istaknuti da postoji upozorenje o stavljanju našeg API-ja MailChimp na pravu stranicu postavki. Sada se možete sjetiti da smo svoj ključ već postavili na jednu stranicu postavki. Taj dodatak trebao je povezati WooCommerce i MailChimp. Ovaj povezuje WordPress i MailChimp. Dakle, idemo naprijed i stavimo svoj ključ unutra. I upravo tako sada WordPress zna za naš popis. Za nekoliko minuta proći ćemo preko MailChimpa mnogo dublje, ali za sada pogledajmo Stripe. Stripe je procesor kreditnih kartica. Sad smo tražili od WooCommercea da nam stvori račun sa kompanijom Stripe. Dakle, idemo na našu e-poštu. Evo e-maila od plaćanja kompanije Stripe, WooCommerce Services, potražite vaš Stripe račun, a on kaže da Stripe olakšava prihvaćanje plaćanja putem Interneta. WooCommerce Services upravo je stvorio Stripe račun za vas. Kliknite vezu u nastavku kako biste bili sigurni da će plaćanja stići na vaš bankovni račun bez odgađanja. Dakle, kliknite, Preuzmite svoj Stripe račun. Trebamo smisliti lozinku i sada je naš Stripe račun spremljen i možemo vidjeti nadzornu ploču. Stripe sada funkcionira tako da netko posjeti vašu web stranicu, odabere proizvod i ispuni obrazac za kupnju, a kad kliknu za slanje, on šalje podatke o vašoj kreditnoj kartici Stripeu gdje se obrađuju i prikuplja novac. Zatim ga Stripe zadrži kratko vrijeme, obično samo jedan dan, a zatim povremeno šalje sav prikupljeni novac izravno na vaš bankovni račun. Tako da uopće ne trebate puno raditi WooCommerce sada treba napraviti API ključeve. Dakle, sada možemo vidjeti da je Stripe omogućen i tako se govori na Stripe na prednjem kraju vaše web stranice, a možete vidjeti i da imamo Live Publishhable Key i Live Secret Key, ali ako omogućimo testni mod, nema ključeva. Moramo ići po test ključeve. Trenutno pregledavamo testne podatke. To možete vidjeti ovdje. Da bismo pristupili podacima uživo, moramo aktivirati vaš račun. Nećemo to raditi u ovom videu. Ovdje biste kliknuli i to uključuje unošenje vlastitih bankovnih podataka kako bi vam Stripes mogli poslati novac. Za sada ćemo koristiti Stripe samo u testnom načinu. Dakle, da bismo nabavili API ključeve, kliknut ćemo na Developers, a sljedeća poveznica ispod njega su API ključevi. I vidjet ćete ovdje imamo Publishhable i Secret ključeve. Sad na vrhu piše ovo su ključevi naših API testova, pa ću kopirati svoj Publishable ključ i vratiti se u WooCommerce i zalijepiti ga ovdje, a zatim idem po svoj testni tajni ključ i zalijepiti ga upravo ovdje. Budući da su to testni ključevi, oni se zapravo ne mogu koristiti za obradu nijedne kartice. Još jedna mogućnost koju želimo pogledati su gumbi za plaćanje zahtjeva. Ako to ostavimo onda Apple Pay postaje opcija putem Stripe-a. Još jedna mogućnost je dopuštanje spremljenih kartica ili ne. Ostavit ću to zasad. Zato ćemo kliknuti Spremi promjene i tu smo. Sada je postavljen Stripe, i u živom i u testnom načinu. Ako bih pokušao nešto obraditi u načinu rada uživo, to još uvijek neće uspjeti jer nisam povezao Stripe sa svojom bankom i ostavit ću to za vas. Uopće nije teško i Stripe će vam rado pomoći ako ih nazovete ili pošaljete e-poštom. Dakle, sada je Stripe sve spreman. Imamo još jedan pristupnik plaćanja koji moramo postaviti prije nego što krenemo dalje. Tako da idem na WooCommerce i postavke, a u gornjem centru je Payments, a mi ćemo postaviti PayPal. Primijetit ćete da ovdje postoji velik broj pristupnika plaćanja i mnogo je više od ovih. Ako odete na WooCommerce.com, možete vidjeti da ih ima na stotine i isplati se pogledati ih da biste vidjeli ima li ikakvih koji bi vam odgovarali bolje od PayPala ili Stripea, ali PayPal i Stripe obično pokrivaju gotovo sve ono što tko želi raditi , Sada ćete ovdje primijetiti da redoviti PayPal nije omogućen. To je zato što PayPal standard preusmjerava kupce na PayPal da unese svoje podatke o plaćanju i mnogi kupci smatraju da to izgleda nespretno. PayPal Express omogućava ljudima da plaćaju pravo na vašoj web lokaciji bez potrebe za napuštanjem. To je već omogućeno, pa ćemo ovdje kliknuti Upravljanje. Taj će naslov ovdje biti vidljiv kupcu kao opciju da odabere uplatu, a zatim će se prikazati i ovaj opis. Trenutno smo u okruženju uživo i prebacit ćemo se na Sandbox, a sada imamo tri mogućnosti za povezivanje s PayPalom. Možemo kliknuti ovo plavo dugme za postavljanje ili povezivanje postojećeg PayPal Sandbox računa, možemo kliknuti ovdje za prebacivanje ručnog API-ja za vjerodostojnost, što znači da bismo sami otišli na PayPal i dobili naše vjerodajnice te ih upisali ili možemo autentificirati plaćanja s Usluge WooCommerce. To je zapravo najlakša opcija i dolazi s Jetpack modulom koji smo instalirali. Tako da ćemo ići naprijed i učiniti to. I sada je ovaj odjeljak promijenjen, sve što treba je naša adresa e-pošte za PayPal, a to je to, on vodi računa o ostalom. Kada se ljudi odluče platiti putem PayPala, novac će se pojaviti na vašem računu. Sada postoji nekoliko drugih opcija, mi ćemo pogledati. Ovdje je naziv robne marke, to bi trebao biti naziv vaše trgovine ili robne marke ili bilo čega drugog što vam je važno. Dodaćemo našu sliku logotipa i budite sigurni da ćete staviti u Alt Text, to nam puno pomaže kod čitača zaslona, ​​a mi ćemo staviti obje slike za obje točke, iako kaže da postoje različite veličine jer WooCommerce mijenja veličinu to za nas. A sada postoji nekoliko drugih stvari koje su izborne, a koje nećemo pokriti. Neki od njih odnose se upravo na posao i bit će izbor koji trebate donijeti. Na primjer, prefiks fakture, ako krenete od nule u redu je da ga ostavite u WC-u, ali ako već imate prefiks fakture za postojeću trgovinu, željeli biste ga ovdje promijeniti. Ovdje su opcije za traženje adrese za naplatu ili telefonskog broja, dodatno možemo opcionalno manipulirati načinom na koji gumb izgleda. Pametni gumbi vam omogućuju da radite stvari poput odabira boje i oblika, itd. Odabiremo sakriti činjenicu da PayPal može upotrebljavati kreditnu karticu jer nudimo Stripe koji daje kreditne kartice. Iako postoji jako puno opcija na ovoj stranici, ostavit ćemo ih sve prema zadanom jer djeluju vrlo, vrlo dobro, ali slobodno eksperimentirajte i pogledajte što vam se sviđa. A sada ćemo kliknuti Spremi promjene. Sada je PayPal spreman. Za nekoliko minuta eksperimentirat ćemo stvarno poslati neke transakcije putem Sandbox-a. Sada kada smo postavili mnoštvo konfiguracija naše trgovine, počet ćemo raditi na tome da prednji kraj naše web stranice izgleda kao trgovina koju želimo imati. Upravo sada prednji kraj izgleda onako kako se čini, jer ima mnogo, mnogo standardnih postavki. Uvezli smo neke widgete, a u njima su neka polja koja imaju zadani tekst i tako dalje. Pa krenimo. Prvo napravimo početnu stranicu. Upravo je naša početna stranica blog stranica, a mi to ne želimo, želimo da upotrebljava stvarnu stranicu. Pa ćemo početi tako da idemo na Prilagodi i idemo na Postavke početne stranice, a vi ćete vidjeti ovdje, upravo sada, naša početna stranica prikazuje naše najnovije postove. Prebacit ćemo se na statičku stranicu i tada moramo zapravo stvoriti početnu stranicu. Tako ćemo kliknuti Dodaj novu stranicu i nazvat ćemo je Početna i kliknuti Dodaj. Eto, sada je naša početna stranica stranica koja se zove Početna. Tada za našu stranicu postova trebamo stvoriti i jedan, ali nazvat ćemo ga Vijesti umjesto blogom. I sada imamo stranicu vijesti, pa kliknimo Objavi i zatvorite alat za prilagodbu i sada imamo svoju početnu stranicu. Ali ovdje još uvijek imamo bočnu traku i želimo promijeniti svoj logotip. Vratimo se Prilagodi i idemo na Opcije tema, Opće postavke, a želimo jedan stupac i bočnu traku. A gore piše: Provjerite našu zimsku rasprodaju! Kupite sada. A to je ovaj tekst ovdje, pa uklonimo to i umjesto toga će pokazati datum. Dalje, učinimo naš logo. Idemo u Identitet web lokacije i odaberite logotip. Sada smo već prenijeli naš logotip dok smo radili s PayPalom, tako da je ovdje. I ne želimo obrezati, pa ću kliknuti na Preskoči obrezivanje i tamo piše myWPstore, ali ne želimo ovo tekstualno zaglavlje ili podnaslov, pa ćemo poništiti odabir prikaza. Zatim ćemo kliknuti za objavljivanje i zatvaranje alata za prilagođavanje, a razlog zašto sam ovaj put zatvorio alat za prilagodbu je taj što je logo zapravo učinio malo većim, jer je ovo pravilno odgovarajuća tema, logotip se smanjuje kako se preglednik uži, tako da još uvijek ostaje izgleda dobro čak i na mobitelu. Sada se sljedeći koraci u dizajnu zapravo vrte oko proizvoda, našeg sadržaja, koji još nismo imali. Dakle, ne možemo napraviti ispravan položaj i ne možemo ovdje staviti kategorije i proizvode na početnu stranicu. Pa pogledajmo neke proizvode. Da bismo umetnuli proizvod, idemo na nadzornu ploču, a zatim proizvode i kliknemo na sve proizvode, a budući da nemamo, to nam daje veliko dugme za stvaranje prvog. Sada postoje zaista dvije vrste proizvoda za WooCommerce, jednostavni i promjenjivi. Promjenjivi proizvod je svaki proizvod koji vam postavlja mogućnosti. Tako, na primjer, to mogu biti veličine ili boje majice. Jednostavan proizvod ne daje vam nikakve mogućnosti, jednostavno ga kupite onakvim kakav jeste. Počet ćemo s jednostavnim proizvodom. Prodat ćemo kompas. Naša trgovina će prodavati opremu za kampiranje. Ovo je prikladno vrijeme za raspravu o ovoj poruci o pogrešci koju ste vidjeli u cijelom videu do sada. Kaže da naša tema, Najnovije, sadrži zastarjele kopije nekih datoteka predložaka WooCommerce. Kontaktirao sam Array Themes o ovome i rekli su da ovaj određeni predložak ne utječe ni na funkciju ni na dizajn, pa ga za sada možemo sigurno ignorirati. Dok gledate ovaj videozapis, problem se može riješiti i možda nećete vidjeti tu pogrešku. Za sad ću kliknuti Odbaci. Dakle, unesite naziv našeg proizvoda i tada možemo unijeti podatke o svom proizvodu. Zatim odabiremo vrstu proizvoda. Kao što sam spomenula, to je jednostavan proizvod. WooCommerce također može upravljati virtualnim ili preuzeti proizvodima kao što su ulaznice ili softver. Nećemo pokrivati ​​te vrste u ovom videozapisu. Naši će biti samo fizički proizvodi. Dalje ćemo staviti cijenu. Nećemo sada prodavati cijenu. Obuhvatit ćemo to za nekoliko minuta. Ovo je oporezivi proizvod sa primjenom standardnih poreznih stopa. Ako želite, možete unijeti podatke o inventaru, ali to nije potrebno. Stavit ću SKU. Također možemo odabrati upravljanje zalihama. možemo reći koliko imamo i možemo li dopustiti povratne narudžbe ili ne, a opcionalno možemo odabrati da samo jedan kupimo u jednoj narudžbi. Neću trenutno upravljati dionicama. Zatim prelazimo na otpremu. Kažemo koliko teži i primijetit ćete da je to u unci jer smo ga tako postavili u našim postavkama ranije, a zatim dimenzije. Imajte na umu da ne stavljate dimenzije proizvoda poput kompasa, već je ambalaža, i tada možemo odabrati klasu otpreme. Nismo postavili nijednu klasu isporuke. Ni ovo nije potrebno. Ako šaljete samo jedan put, tada vam ne treba nastava. Po želji možete povezati proizvode, tako da ako smo prodali i futrolu za kompas, mogli bismo se povezati s njom, ali trenutno nemamo. Postoje atributi koji su izrađeni po mjeri, pa bismo mogli, na primjer, reći da je poniklano ili nešto slično, ali nećemo sad stavljati nikakve atribute, a zatim pod Advance, možemo unijeti napomenu o kupnji. a na njemu piše: Unesite neobaveznu napomenu koju ćete poslati kupcu nakon kupnje. Postoji Narudžba Izbornika koja vam omogućuje da smjestite proizvode u određeni redoslijed, a zatim opcionalno možete omogućiti Recenzije, to ćemo ostaviti na. Također imamo kratak opis proizvoda koji je sličan dugačkom, ali se pojavljuje na različitim mjestima. Duga se pojavljuje na stranici s jednim proizvodom, a kratka se nalazi na arhivskoj listi proizvoda. Jednostavno ćemo uzeti prvu rečenicu ovoga i staviti je ovdje. Sada pogledajmo našu bočnu traku. Možemo birati kategorije. Dodaću novi pribor koji se zove Pribor. Neću sad izabrati upotrebu oznaka. Želimo gumbe za dijeljenje i stavit ću sliku proizvoda. I ubacit ćemo alt tekst, kao i uvijek i odabrati postavljenu sliku proizvoda. Sada možemo dodati i slike iz galerije proizvoda, pa ako imate više od jedne slike ovog proizvoda, možete staviti onoliko koliko trebate. Imam samo jedno drugo. Tako da ću dodati galeriju i to je to. Stavili smo naslov i dugi opis. Odabrali smo jednostavan proizvod. Ulažemo koliko to košta. Nismo, nismo odlučili da ga sada objavimo u prodaji. Uglavnom smo preskočili zalihe. Unosimo podatke o otpremi. Nemamo druge proizvode na koje bismo ih povezali. Nemamo druge atribute i odlučili smo ostaviti recenzije omogućenima. Zatim smo mu dali kratak opis proizvoda. Stavili smo ga u kategoriju, stavili istaknutu sliku, a zatim dodali sliku u galeriju proizvoda. Zato kliknimo Objavi i još nismo napravili nijedan dizajnerski rad na pojedinim stranicama proizvoda, ali pogledajmo kako to izgleda. Dakle, jer su teme Array sjajne, izgleda lijepo iz okvira. Možemo zumirati sliku, možemo kliknuti da vidimo drugačiju, možemo pregledati dugi opis, pogledati dodatne informacije, vidjeti recenzije. Ovdje s desne strane vidimo svoj kratki opis, možemo odabrati koliko želimo kupiti, mogli bismo dodati u košaricu ili koristiti PayPal Kupi sada, a ovdje su naši gumbi za dijeljenje i naš SKU, kao i kategorija. Nešto što želim popraviti na ovoj stranici je URL. To je myWPstore.com/?product=brass-compass. Upitni znak i znakovi jednakosti nisu sjajni za SEO. Pa pogledajmo kako to popraviti. Idemo u Postavke, Permalinks i promijenit ćemo vrstu URL-a u ime posta. Ovdje također imamo neke mogućnosti kako izgledaju proizvodi naših trgovina. Ako želimo, možemo imati riječ shop u URL-u ili je možemo ostaviti na zadanom, a to je proizvod / uzorak-proizvod. Radije bih tamo imao dućan. Ovdje možete po želji imati i kategoriju, ali kliknite Spremi promjene, tada ćemo kliknuti Uređivanje proizvoda i vidjet ćete ovdje da se promijenila. Ako ćemo ga ponovo pogledati, to je / shop / mesing-kompas koji je divan URL za SEO. Zatim dodajmo varijabilni proizvod. Kako krećemo s sljedećim proizvodom, želim vam pokazati urednu sitnicu. U izborniku Novi na WP administracijskoj traci nalazi se Proizvod, kao i nekoliko drugih stvari koje se odnose na WooCommerce. Dakle, kliknite Novi proizvod. Sada je naš posljednji proizvod bio jednostavan proizvod. Ova će biti varijabilna, što znači da će prihvatiti različite opcije. Ovo će biti bijela majica. Za opremu za kampiranje želite visokokvalitetnu košulju između vas i vaše vanjske odjeće. Uključit ćemo u naš opis. Sada će biti uniseks, tako da neće biti muškaraca i žena, a bijelo je, tako da neće biti više boja, ali bit će razne veličine. Sada kada imamo svoj opis, odaberite varijabilni proizvod. Porez ostavljamo po oporezivom standardu, pod Inventarom ću napraviti SKU i mi ćemo odlučiti da više ne upravljamo zalihama. Pod otpremu ćemo staviti unce, šest inča po četiri inča po jedan inč, bez klase isporuke. Više nemamo povezanih proizvoda ako bismo to učinili, možda bismo napravili nešto poput joga hlača. Za atribute ovo stvaramo naše varijacije. Dakle, stvorit ćemo jednu pozvanu veličinu i više vrijednosti razdvojiti ovom vertikalnom šipkom koja se naziva cijev, tako da ćemo napraviti ekstra malu, a zatim cijev, zatim mala, zatim još jedna cijev, srednja, zatim još jedna cijev, velika , i vrlo velika. Želimo da budu vidljivi na stranici proizvoda i trebamo ih koristiti za varijacije. Pa sada sačuvajmo atribute. Kada idemo na Varijacije, kliknut ćemo Dodaj varijaciju i imamo jednu varijaciju i oni mogu odabrati bilo koju veličinu, ali sada, ako je kliknemo, dobit ćemo sve ove mogućnosti. Ova je varijacija omogućena, nije je moguće preuzeti ili virtualnu te ne upravljamo zalihama. Za cijenu koju ćemo uložiti u $ i odabrat ćemo ponovo ne raditi prodaju. To je na zalihi, uložit ćemo istu težinu i veličinu, poštarina i porezi bit će isti kao nadređeni i mogli bismo ih staviti u mali opis, ali nećemo. Zato ću kliknuti Spremi promjene. A onda idemo na Napredni i ostavit ćemo to isto kao i kod singlova, gdje ljudi mogu ostavljati recenzije, ali nećemo ostaviti napomenu o kupnji ili narudžbu izbornika. Potreban nam je kratak opis proizvoda, tako da ću shvatiti samo prvu rečenicu dugog opisa i staviti je tamo, a na našoj bočnoj traci dati ćemo joj odjeću. Bez oznake, Dijeljenje, pokazat ćemo gumbe i sada odabiremo svoju sliku. I pobrinut ćemo se da unesemo neki alt-tekst i tu je slika našeg proizvoda, te ćemo dodati još jedan za galeriju i Dodaj u galeriju, a sad ćemo objaviti. A sada pogledajmo to. Tu smo, bijela majica, $. Evo naših veličina. Koliko majica želimo i primijetit ćete da gumb Add to Cart i PayPal Buy Now ne rade. To je zato što još nismo odabrali proizvod. Sad imamo i sada možemo. Pod Dodatnim informacijama možemo vidjeti težinu, dimenzije i veličine, a nemamo recenzije. Sad kad imamo nekoliko proizvoda, uvozit ću neke proizvode da bismo imali više suvremenih prodavaonica, ali neću raditi ništa novo što vam već nisam pokazao. Samo ću raditi istu stvar iznova i iznova. Pa ćemo to urediti Kroz čari uređivanja, niste me morali gledati kako ulazim u mnoge, mnoge proizvode. Jedino što je novo u svakom od ovih proizvoda koje niste vidjeli je u prodaji artikala. Uzet ćemo svoj kompas koji smo unijeli ranije i idemo na karticu Općenito i to vidite redovnu cijenu od $. Napravimo našu prodajnu cijenu $ i ažuriramo je, a sada vam želim pokazati dvije različite stvari. Na prednjoj strani stranice naših proizvoda sada je puna cijena sa štrajkom, a zatim prodajna cijena tamo, dok na administrativnoj strani možete vidjeti i cijelu cijenu sa štrajkom. Postoji još jedna stvar u vezi s prodajom. Možemo zakazati, od juče do sutra, to je naša prodaja četvrtog srpnja. Kliknite ažuriranje i ponovno učitavanje i vidjet ćete da je i dalje u prodaji. No, pokrenite to do danas i vidjet ćete da je prodaja gotova, što znači da ako želite proći do kraja današnjeg dana, trebate odrediti datum završetka kao sutra, a to je sve što možete kupiti. Sada je vrijeme da našu početnu stranicu učinimo stvarno lijepom. Prvi korak u uređenju naše početne stranice je promjena predloška početne stranice. U ovom trenutku koristi jedan predložak posta na blogu. Dakle, uredimo ovu stranicu i ovdje s desne strane. Izabrat ćemo početnu stranicu trgovine i ažurirati, a sada ponovno učitajmo početnu stranicu. I upravo tako naša početna stranica izgleda više kao trgovina, ali još uvijek nije sasvim u redu. Za jednu stvar želim drugačiju sliku i ovdje želim različite riječi za svoju trgovinu. Mi ćemo kliknuti Prilagodi i sada ćete vidjeti da okolo postoje male plave olovke. Kliknemo na ovaj. Navest ću ove riječi da kažem: Najbolja oprema za kampiranje, a ja ću potpuno izvaditi sporedni tekst. Dakle, sada imamo tekst koji želimo, ali promijenimo pozadinu zaglavlja. Kliknut ću Promijeniti sliku i prijeći na Prijenos. Stavit ćemo naš alt-tekst. Sada imamo sjajnu sliku, hajde da je malo izblijedimo Eto što izgleda prilično dobro. Sada za tekst gumba zaglavlja, promijenimo ga, pogledajte našu opremu. Mi ćemo staviti / kupiti trgovinu za vezu jer je to adresa naše trgovine. Tada bih želio da naš gumb bude okrugli. To sada izgleda prilično dobro. Kliknite Objavi i zatvorite alat za prilagodbu i pogledajte kako izgleda kada je u širokom. Izgleda stvarno oštro. Sada je ovaj odjeljak kategorija i primijetit ćete da ova kategorija ima sliku i nešto teksta, a ovi ne. Popravimo to. Ići ćemo na Proizvodi i kategorije, a zatim ćemo urediti, pribor i sve što je ovdje potrebno je opis i sličica. There’s our alt-text and for our description we put in this text and then we’ll click Update. And now when I reload, there it is. Let’s change our bag image. Here’s our alt text. We’ll save and reload. Next let’s do clothing. There’s our description. We’ll upload an image. We’ll use this image and update, and then refresh. Now we have a great logo, a great header with a call to action link, and three categories. Let me click Customize and show you how those categories are placed there. The homepage template placed them there but you can click these and choose which ones they are. So for example, if we wanted to reorder them we could make accessories be in the middle and bags be on the end. This Header Search option is for this and it tells us what it is searching. The default search searches your entire site, including your blog posts but right now it’s searching only products. The shop sidebar position is this and in this section we’re going to put some products, and you’ll note that it’s going to come in columns of three. Let’s do that next. Since we’re building the store of course we want products on our homepage and while these categories are neat, we really want products right here. Fortunately our theme comes with a great way to make that happen. I’m going to go to the Dashboard and then under Appearance, Getting started. Right here it says add a WooCommerce store homepage. The way it works is that it includes a number of short codes and fortunately they even provide some great code for us. So we can simply copy this. Now we’ll edit our homepage and paste this information right here. However you note that there’s a light blue background here. We don’t really want that. What that means is that it copied some extra code from the page we were on. If we switch over the Text tab, you’ll note that all of our HTML tags are messed up. So we actually want to paste our HTML into the Text tab and now when we go back to Visual. It looks a lot more like it should. Let’s click Update and go back to our page and look at it. And here we have featured products, newest products, sale products, and best sellers. But how does that work? What makes them featured? Well let’s take a look here. Let’s click on the hat and then edit this product. In the top right box here, the Publish box, you’ll note that it says Catalog visibility, Shop and search results, Featured, if we click Edit you’ll see that we have a number of options here. We can have our product show up in both the shop and search results, or the shop only, or search results only, or we could have it completely hidden. Hidden is useful for when you run out of inventory but there’s also a checkbox here for, This is a featured product. So let’s uncheck that, click Update, and reload our homepage and now the hat is gone. Let’s look at our compass that we made ourselves. And we’ll edit this, and go to Catalog Visibility, and mark it as a featured product. Click Update, and now our brass compass is a featured product. Now there’s something important I need to tell you. The concept of featured product is a WooCommerce feature. How it gets rendered on your website is entirely up to the theme. Array Themes allows you to make a little shortcut that displays featured products but another theme might not have that shortcode and you might need to put it in a widget or something like that. For our purposes the shortcode works wonderfully but if you ever switch themes you need to keep in mind that your featured products might appear in a different way. Newest products obviously are simply listed in the order they were created so there are the two we created, plus one that was imported from an earlier date. Then we have sale products and these are simply products that are marked as on sale, and of course here we have bestsellers. Now this is calculated by number of sales. Since we didn’t really have any sales at all on this demo store, part of the data that I imported included some transaction information. So this section is simply looking at those transactions and counting them, whichever product has the most shows up in here. We’ll take a look at transactions in a few minutes but this is all there is to getting products on your homepage, just those shortcodes. Now of course you want more products than you can fit right here, so also in a few minutes I’ll show you how to make a great navigation system, so people can find all of your products. Now that we’re starting to get product archives, as well as single product pages together, it’s time to look at our sidebar. This is the homepage and our sidebar has a Cart, Product Categories, Recently Viewed, which is really slick and Search. If we go to a single product and scroll down, you’ll see there’s Cart, Recently Viewed, Product Categories, and Search again. But if we go to a category page, you’ll see there’s a Cart but then there’s also a Filter by price, and again Categories, and Recently Viewed. Filtering by price is pretty slick. For example we can make it go less than $ and our compass disappears but something else that’s slick is that the filter range is the lowest product price on the page to the highest. So if you sell a collection of $ to $ things you don’t end up with a slider that goes up to $, and people have to adjust it every time. Let’s take a look at how these side bars are organized. If we go to our Dashboard, Appearance, Widgets, we have a plain the sidebar that appears on posts and pages. We have a footer, which has right now a plain text widget, Recent Posts, Categories and Products, then we have our Shop Archive and our single product. Now if we look on our left there are a variety of widgets we could use. We looked at Filter Products by Price but there’s also Filter Products by Attribute and by Rating. Then if we scroll down, you’ll be able to see Product Categories, Products, Product Search, Products by Rating, Product Tag Cloud, which are different from filtering, it simply lists your products. Now you’ll note that the Shop Archive sidebar has a Filter Products by Price widget but the homepage does not. That’s because the WooCommerce widgets are smart enough to not show up on a page where they can’t be used even if you put it there. So while you don’t see that filter widget here it actually is the homepage. Now on our Archive, under the Product Categories, we’re showing product counts but on our single, we’re not and that bothers me. So I’m going to show product counts. So we’ll save and you can see them here on an archive and if we go to any product now you can see the counts there, as well. The most important widget to have is your Cart. That’s what people use to see what they have when they’re shopping. You’ll want that available to them at all times. Now if we go to our News page, it does not have anything related to the store and that’s not good. We want our cart on this page, as well. Now you’ll see that up here in the header but it’s not quite as visible and flashy. We want it in more than one place so that people are more likely to see it. So all we have to do is drag the cart right there. We have the option to Hide if the cart is empty, but again we don’t want people to forget that they’re here to shop, we want them to see the cart all the time. So now while looking at this post you can see we have a cart. Now my next suggestion is entirely up to you from a marketing standpoint, you could also put products there. You could choose to put a list of your store’s products or the product categories. Now this is the News page we’re talking about so we don’t want to take useful news information, like recent posts and hide it too much. So we’ll leave the Product Categories here on the bottom. So now as people are reading a post, they get to see these product categories and again we don’t have numbers, so we’ll show product counts and there they are. So now we’ve configured the sidebar on your blog on single products and on the homepage. One of the most important things on any site is the navigation. That’s how people find your content, it’s how Google finds your content, and it’s even more important with a store. If you had a brick-and-mortar store and you hid your products in the back room no one would ever buy them. So let’s take a look at how to make the navs on this site work wonderfully. There’s one right here that was automatically created by WordPress but there are several more on this page that aren’t readily visible yet because we haven’t built them. So let’s dive in. We’ll click the Customizer, and we’ll go to Menus, and you’ll see we have no menus, but we have locations, we have a Featured Product Category Menu, a Primary Menu, a Top Bar Menu, Social Icons, Featured Category, and a Footer Menu, and we’ll create a menu for each of those positions. The items you end up with in your navigation, might vary from what I have because you have a different store, but this will show you how to get them in the right place and then you can choose whatever you want in them. Let’s go back here and we’ll create new menu. And you can see here our locations. I’m actually going to start with a Social Icon Menu. With this particular theme the menu name doesn’t matter, you can name it anything you want. So I give it a name and I click Social Icon Menu and then Next, and now I can add items. Now for Social, we’re linking off our site so we don’t need any of these pages. We’ll close Pages and open Custom Links, and now I’m going to put in Twitter.com and then you could put in your Twitter handle after that, but for text I’m just going to call it Twitter, and click Add to Menu. We’ll do the same with Facebook, next we’ll do Instagram, and then we’ll leave it at that. Let’s click Publish and now you’ll see that in the top right we have social icons, and if I click this pencil it takes me right back over here where I can choose which menu goes in there. If we want to go back we can edit, we can add items, and you’ll see it added a Pinterest item. Now if you add something that it doesn’t understand, like winningwp.com, then it puts it up there in text. We can click to reorder, we can move them around, and then we can optionally also remove. So I’m going to publish that and then we’ll look at the next menu. Next we’re going to work on the Top Bar Menu, which goes right here next to Social. So we’ll Create New Menu, choose Top Bar Menu, and we’ll just call it the Top Bar Menu and click Next, and then Add Items. So let’s close Custom Links and open up Pages. We’ll add My Account and Checkout. We also want a cart so I’m going to search here and there it is. So now I’ll click Publish and we’ll close the customizer and you can see it without pencils. In the top we have our Social, we have My Account, Checkout and Cart. When we scroll this cart follows us around. Next let’s take a look at our footer nav. We come all the way down here and we can have a nav right here. So let’s click Customize and then Menus. We’ll scroll down here so we can see it, click Create New Menu, Footer, call it Footer Menu and again it doesn’t really matter but it helps for reference, and we’ll Add Items. So let’s add a home link and then we’ll make it very much like the nav top bar. So we’ll go to My Account, Checkout and we’ll put a cart in there, and then Publish. And there we are, we have very nice footer menu. So now let’s take a look at our primary navigation ’cause this is the big one. We’ll go back here, Create New Menu, there it is, Primary Menu, and we’ll click Next. Now we don’t need My Account, Checkout, or Cart because they’re right here. Cart is here and there are links in the footer, as well. So let’s make a Home button. We’ll make a News button for the blog and then down here we have some options. We have Products, so we can link to a specific product, Product Categories, and WooCommerce endpoints for things like account details, and orders, and whatnot. Right now while we only have five categories we could add them all, and Publish, and it even works while the page is slightly narrow like this. Once it goes to full width, there’s plenty of room. However, if you had many, many categories we would probably want to make this a drop-down. Let me show you how to do that. We’re going to add a page called Shop, which already exists. It comes with WooCommerce. Then we’ll just drag that right here and then each of these we’ll drag slightly to the right and what we’re doing is creating a drop-down menu. You can see it here, there’s a little drop-down arrow. So now if we click Publish and then close the customizer, you’ll see that it makes a nice drop-down of the categories. If you had indented one more it would have made another level of navigation. Let me show you. We could put shirts under clothing and we’ll Publish this and close it, and it flies out like this. So as you can see the navigation is really quite flexible. If you only have a few categories I recommend having them all visible on one line, drop-down navigations can be problematic for people with who don’t control the mouse very well. However if you end up with dozens or even hundreds of categories the theme allows for a well-built drop-down navigation system. There’s another important thing we need to work on on our homepage and that is the footer. Now the footer is simply a widget area and it comes pre-installed with some widgets, some of which are exactly what we want but some not so much. For example, the one on the left is an ad for this particular theme. Recent Posts is an excellent choice because while this is not a blog we do want our news posts on the homepage somewhere. Categories is not our product categories, it’s our post categories so we don’t want that one and here we have a Products widget but it’s not any particular products, it’s just products. So let’s go about making this a better footer. Let’s go to our Dashboard, we’ll go to Appearance, Widgets, and here’s our footer area. So we have a Custom HTML widget but we don’t really want this one. So I’m simply going to drag it out and here we have a Contact info and Map. We’ll put that right there and we’ll call it Contact Us. I’m going to leave this contact information in there since our store is fake anyway. Now we don’t need ours. This is a digital store. So let’s click Save and we’ll take a look at what it looks like. There we are. Now that we have a Contact Us widget, let’s look at the next spot. This is Recent Posts and for all that this is not a blog, the posts in our store can generate a lot of traffic and having links to your individual posts on every page can be really valuable. You don’t want to give it a lot of real estate so the footer is perfect for that. So we’re actually going to leave this widget just the way it is. Next we have Categories, except these aren’t Product Categories, these are blog categories and we don’t want that. We want to focus on products much more, so let’s go switch that out. We’ll drag Categories right out of here and then you’ll find Product Categories and here it is. I’ll drag that right up above Products and as you can see we can order by name or category order, shows a drop-down, product counts, et cetera and then we’ll click Save, and go take a look. And there we are. So next let’s look at Products. Right now this is just the three most recent products, there’s a much better option for this, let me show you. We’ll take Products out of there and we’ll add Products by Rating, and we’ll choose to show only three so that it doesn’t get too long. And now we’ll reload and there we are. It looks like we could fit a fourth in there, let’s do that. There we go. So now we have very popular products on our page as opposed to simply whatever we added most recently. Now I’d like to speak to that, it’s not inherently wrong to show what you added most recently, in fact it might make good business sense. I’ve shown you how to change the contents of your footer by using different widgets. The business decisions behind what goes in there vary from store to store. I would try different widgets and see if you get different kinds of traffic. Do some testing, put different listings of products in there and see what drives more sales, then do that. After the homepage the shop page is probably the second most important page in your entire store site. Let’s take a look at the one we have already. We’ll simply click Shop, right here and right now we’re looking at one through of results, and they’re ordered a bit randomly. However, right here we can sort by popularity, average rating, newness, or price. This sorting combined with the category sorting of our navigation, give a pretty good samp of our products to our customer. There’s one more trick that this page has up its sleeve, though, let me show you. We’ll go to Customize and then Menus. We’ll go to the bottom here and I’m going to Create a New Menu and it’s going to be the Featured Product Category Menu. We’ll click Next and then Add Items, and now what’s important is that we’re not adding categories, we’re adding product categories, and I’m simply going to add all of them, but not uncategorized. So now I’m going to click Publish and close the customizer. Now if we go to the bottom, you’ll see there are four products here and they are from the Accessories section and if I click Clothing, we get clothing, Bags we get bags, and so on. Now this is a fun way to render your product. We have far more accessories than four and there isn’t a More link but you can set the order of the products in your admin area so that the ones you think are most important appear here in this section. This gadget is by no means required but it’s kind of fun and it does a good job of showing your products. If you decide you don’t want it you, go back to Customize, back to Menus, open up the Featured Product Category Menu and right here at the bottom, Delete Menu. Now if we Publish and close the customizer and go back to the bottom, it’s going. So our shop page does everything that it’s supposed to do. It shows products and allows you to filter them, and sort them, and there’s a cart here for paying. Now that we have the front end of our store looking good and working well, we need to check our transaction system and make sure that people can actually buy. The first thing we’re going to do is look at our payment gateways and make sure they’re both in Sandbox mode or at least testing. We’ll go to WooCommerce, Settings, Payments, and let’s manage both Stripe and PayPal checkout. Stripe is enabled and is in test mode. PayPal is in the Sandbox mode Now when testing your credit card processors you can use some fake credit card numbers. Let me show you how to find the proper ones. I simply Google for Stripe test cards and this will take you to the testing section at Stripe and down the page here are test card numbers and tokens. I almost always use this first one ’cause I can remember all the s, you can use any little code on the back and any future date. So I’m going to copy this Visa number and now I’m going to try buying something with Stripe. Let’s buy our compass. I’ll click Add to Cart, here and we can do the View cart or Checkout. Let’s try both. I’m viewing my cart in the tab here and it looks good but if I simply clicked Check out it takes us right here. So I’m going to put in my billing information, you’ll note that most of it is fake, which works when you’re testing. I don’t want to subscribe right now. I don’t want to ship to a different address and I want to pay with Stripe right now, and our theme is cool enough to tell us that we can use this test code, while we’re in testing mode and we’ll place our order. And now it says, thank you, your order has been received. Now this is what your customers are going to see. Shipping was determined to be $., their shipping and billing addresses and now in the admin area, let’s go to WooCommerce Orders, and here’s my order and it’s in processing. That means the Striped charge has completed. I can click the I and see the information here, and if I click this link, which is a unique identifier with Stripe for this transaction, it takes me to Stripe and here’s where you can see the transaction happening in Stripe. Here at the top you can see there’s a Refund button and if you push that it would send money back. Now since we’re in test mode that doesn’t actually work but in live mode that is how it would work. Also in live mode in the day or so $. would come in to your bank account. So it looks like transactions are working for Stripe. If you actually click the name instead of that I you get a lot more information. You can get shipping labels, there are Order notes, Custom Fields and all the information about the transaction. Now you’ll note there’s an error here, with WooCommerce Services, details are logged here. Let’s take a look at what the error was and it says no rate requests have been made for this service. So when we were doing our configuration we set up USPS for United States shipping zone but we didn’t also do it for international, which we knew at the time and it’s fine. One more thing we want to test while we’re testing transactions is coupon codes. Let’s take a look at how those work. We’ll go to the Dashboard and under WooCommerce Coupons. There’s an existing coupon here already, it’s % off, and there are an unlimited number of uses available. Let’s click Edit real quick and I’ll show you some other options. Instead of percentage you could choose Fixed cart discount or Fixed product discount. You could optionally allow free shipping and you can set an end date for this coupon, so that you don’t have to remember to come back and turn it off, before the holiday weekend. You can set a minimum spend and a maximum spend. You can say this cannot be used in conjunction with other coupons. You can exclude sale items and you can make it apply specifically to these things. You can also choose how many times the coupon can be used and the same for individual users but we’ll leave it alone right now. The name of this coupon is %, let’s add a brand new one. We’ll call it July and we’ll make it a percentage off. We get % off and we’ll make it expire on the sixth. No usage restrictions and no usage limits. Let’s publish and now let’s go buy something. Let’s buy our compass again because it’s a nice round number. We’ll Add to cart, go to Checkout and right here it says, Have a coupon? Click here to enter your code. And Apply Coupon, and now right here you can see that it removes $. Now taxes and shipping add back $, so we’re only $ off, however, the coupon code worked and you don’t actually have to run transaction to know that it worked because you can see the total that it’s going to run. So that’s how coupons work. Now that our store is functioning well, we’re going to look at adding some things around the store, some pages and some other plug-ins that will help make it work better. Now that the basic functionality of our store is all set up we’re going to add a few pages, specifically a contact page and an about page. Let’s start with the contact page. We’ll go to the Dashboard and the first thing we want to create is a contact form. We installed WPForms near the beginning of this video because it works particularly well with our theme. You could use any other Forms plug-in if you wish. I’m going to Add a New Form. I’m going to call it Contact and simply choose Create a Simple Contact Form. We have name, email, and comment. So we’ll save this form and click the X here. Now let’s go to Pages, we’ll Add New and the title will be Contact Us and now we’ll put in some information about how to contact us and then we’re going to click Add form. We’ll choose the Contact Form and we’re not going to show the form name or form description and that’s all there is. This other button that says Add Contact Form, uses a form from Jetpack and you may use it if you wish. I chose to use WPForms. Now we’ll click Publish and let’s view this page. It looks like we want some more spacing in there. Let’s put in horizontal rules. And there we are. Now before our form works we need to go back to WPForms and go to Settings, and we need to tell it where to send email. So let’s click Email. It’s going to use an HTML template and it’s going to use a header image. and we’ll choose Save Settings. When someone submits a form it gets sent to the email of the site owner, which is found in Settings, General and you can see here that it’s [email protected] So let’s fill out our form and see what happens. I’ll put in Name, Email, and a short message and click Submit and now it says, Thanks for contacting us! We will be in touch with you shortly. And if we go to our email, you can see we have a new email from me and we asked for it in an HTML template, so we need to view this as HTML in SquirrelMail. We can also view Unsafe Images. SquirrelMail considers all images to be unsafe but now that we have everything turned on you can see the email results. Now that our contact page is working let’s add it to our navigation. We’ll go to Customize, Menus, Primary Menu, and Add Items, and choose Contact Us, then Publish, and close the customizer, and now we have a fully functional Contact Us page. Now that we have a Contact page, let’s make an About page. We’ll go to New, Page and call it About Us. Now there won’t really be anything special about this page, it’s just a plain vanilla page with some information about the store. There’s the beginnings of a great About Page but we also want to urge our customers to get back to us. So we’ll link over to our Contact page. We’ll highlight Contact Us, click the anchor, and then we’ll click Link Options, and we can choose the Contact Us page, and click Add link. That’s all there is to it. Now we’ll click Publish and we want to put it in our navigation. So let’s go back to our homepage and click Customize then Menus, Primary Menu, and we’ll put it last, and there it is. Now let’s click Publish and now we have an About page. Again, we want to keep our cart on every page so that people are reminded that this is a shopping place and that they can be adding things to their cart anytime. We have Recent Posts, a Search and Product categories. How much content goes on your about page depends entirely upon the culture that you’ve built around your store. You might need a great deal of information there but maybe similar to this page, you only need a little bit because people really understand who you are. That’s up to you but I’m sure you’re going to make a great one. One area of the store that we’ve not spent too much time on is the News section and this is essentially a blog. The reason I haven’t spent a ton of time on it is that there isn’t anything particularly special about individual posts. They are very stock WordPress posts. There aren’t any extra features or anything unusual. This is a WordPress gallery, the one that comes built into WordPress, normal images, et cetera. One thing that is cool and this just comes out of the box is these are related posts but they’re related by category. Let’s edit the post we’re looking at and I’ll show you what I mean. Over on the right, it has Design, Featured and Travel. So now we have Design, Featured, and Travel at the bottom here. This image is the featured image and it has the title and the text. Let’s look at the Archive page for a moment. It’s a normal archive page, posts all in a row, very normal but this theme has one extra cool thing. Let’s go to Customize and go to Theme Options and here we have a Featured Posts Header. You’ll note here that we could set up a Hero Header just a large image, but instead we can choose an entire category to populate the hero header. We’ll choose Design first and now for its image it takes the background image of the first post, then also links related posts underneath of it and then moves on. We can choose alignment, left, right, or center and we can change the opacity of the background image. We can even color it. I like mine without color and then you can change the colors of the text. Right now we have black text on a white background. So now I’m going to click Publish and close the customizer, and now our Archive page has this beautiful header at the top. One of the great things about this theme, Latest from Array, is that I don’t have to mess with the blog very much. I want a store, the blog is secondary, and so it came with a great many features for the store and just coincidentally happened to make an attractive blog. Our site look and feel is finally done. Next we’re going to take a look at some of the utilities that can make our site a lot more functional. One of the most important parts of running an online store is quality communication with your customers and a great way to do this is with MailChimp email lists. Now we’ve already done a number of things with MailChimp during the setup of our store but let’s review a little of what we’ve done and then look at what we need to do next. Now we actually have two MailChimp plug-ins installed. The one you see at the bottom here is connected to our WooCommerce store. It knows things about our store and it’s used specifically on the checkout form. Let me show you. Let’s add a compass to our cart and go to Checkout and right here we have the option to subscribe to our newsletter. That’s what the WooCommerce plug-in does. Now the other plug-in is called MailChimp for WP and this one is not specifically for e-commerce. It’s good for just about any site. It also is connected via API, the same key as the other plug-in. So they’re talking to the exact same MailChimp account and that’s important. Our email list is called myWPstore and it has these fields. Note these tags, how they’re uppercase. We’re going to use those in a few minutes. Now this plug-in is intended to create a form that you can use either in widgets, or in posts, or pages. If we click Form here on the left, you can see the form. Now this is in HTML and it says, Sign up for our newsletter to get updates about Array Themes discounts and new WordPress theme releases. Now this came from Array Themes and we are not Array Themes, we are running our own store. So let’s change this. There now over on the right is what it’s going to look like. Right now we’re only collecting an email address. We also want to collect first and last name. So I’m going to copy the email address field and paste it two more times, and then change it to say first name, last name and remember those tags I told you about? We need to change them right here. There are also placeholders. Now right now all three fields are required. Simply removing the word required makes them not required and that’s entirely up to you. You can make them required or not required and now we’ll Save Changes. So now we have a form that looks like this but how do we get it where we want it to go? We’ll go to the News page. Now this is our blog and the sidebar looks like this. Let’s put our sign up form right here above the search. We’ll go to Appearance, Widgets, and this is that sidebar, and then we’ll find the MailChimp signup form right here. And it put it at the bottom so let’s move it up here, and we’ll leave the title at Newsletter. So now let’s reload and there we have a sign up for our newsletter. Now there’s one more very important detail. We’ll go to MailChimp for WP, Form, and there are some tabs here at the top. These are some messages that the user will receive at various times. The defaults are great and I rarely change them but I wanted to point them out so that you can if you wish. Settings is the key here. Right now if someone filled out that form nothing would happen. We need to say that this form subscribes to this list. We can choose double opt-in and update existing subscribers. We can choose to hide the form after a successful sign up and then we can choose to have it go someplace after the form is filled out. We’ll leave it empty for no redirect at all and Save Changes. Now we will reload to refresh the form and I’ll put in my information, and we get an error that says, Please include an @ in the email address, and I know why. If we go back to our form, I changed the name but I did not change the input type. So for the names, we want to change the type to text and then Save Changes. Now we will reload to refresh the form and I’ll click Signup, and right here it says, Thank you! Your sign up request was successful. Please check your email inbox to confirm. So now we have people signing up for our email list from two different places. One is this sidebar and the other is from the cart. I suspect you’ll get far more signups from your cart than you will from your sidebar. People are used to seeing subscribe items in their sidebar but when they’re in the process of checking out and you suggest to them that perhaps they might want to know more information about the product they’re actually buying they usually sign up. So that’s a great place to have it. Another extremely important part of any online store is site speed. You need your site to load absolutely as quickly as possible. You want your products to appear, your images to pop, people need to be able to move through your store very smoothly and seamlessly. The way this is done is with caching. Caching basically makes a copy of each page and then serves that copy, rather than rebuilding it with code and databases every time. Now caching for an online store can be quite difficult. However, more and more managed WordPress hosts are offering built-in caching and it works great. Let’s take a look at what SiteGround has to offer. We have a plug-in installed here called SG Optimizer and SiteGround installed that for us. If you did a manual install of your WordPress site and you don’t have this plug-in and you’re on SiteGround, you can get it from the WordPress plug-in repository and you should absolutely have it. First let’s look at the SuperCacher Config. Right now we have our Dynamic Cache turned off, as well as Memcached. Now those are two different kinds of caching. Dynamic Caching caches each individual page and then serves that for a short time. We absolutely want that turned on. So I click it and now it’s on. Now Dynamic Caching does not happen for people who are logged into the website, so for you while you’re logged in right now you may not see an immediate change but when you’re logged out and for all of your customers who are logged out the site should appear much faster. We also want to turn on Memcached. Memcached caches specific database queries, particularly large ones and those happen quite often with e-commerce stores. So we want to turn this on. Unfortunately, we can’t do it directly from here. We have to do it through our cPanel on SiteGround. So let’s log in there, we’ll click on My Accounts and then go to cPanel. Now in here we can use this cool search and type in cache and you’ll find the SuperCacher, and right here we have Level : Memcached and there’s a switch right here to turn it on, and now it’s on. And now we can go back to our site and turn it on. We can test right here and it says it is not being cached. If we go to the top of the page, you’ll note there’s an error that says, it’s not being cached. Make sure the Dynamic Cache is enabled in the SuperCacher tool in cPanel. So let’s go back to cPanel and click on Level : Dynamic Cache. And you’ll see we can turn it on right here. So both caches need to be turned on, both in the admin and in cPanel. So now let’s go to the bottom and try testing again. Now it is being cached and now we can hide this notice. Now there are other things that are important to do with SG Optimizer, and HTTPS Config is one of them. Now the only thing this does is require that your site is run over HTTPS and this is very important for two different reasons. One is that it encrypts all the traffic between your customers and your server. That keeps them safe but the other thing is right here under this last bullet. Once your site is loaded through HTTPS it will also automatically take advantage of the HTTP protocol, too. The HTTP protocol is much, much faster than good old-fashioned HTTP. If you want to know all the ins and outs about it, Wikipedia has a great article but trust me, HTTP is way faster, and so simply having this Force HTTP option turned on, gets us both privacy for our customers and speed for our site, so we definitely want it. Lastly we have PHP Config, which you probably won’t need to change. We absolutely want to be on some form of PHP , not . If you’re building your store on a site that’s been around for a while, it might still be on some version of . If you need to change, this page can help you test to see if you have any old code that won’t work. We’re not going to change anything because PHP . is great. So for a quick review, under SuperCacher we turned Dynamic Cache and Memcached, both on this page and also in cPanel. We made sure that HTTPS was forced so that we have privacy for our customers and speed for our site, and then we made sure that we’re running on PHP . All three of those pages can dramatically increase the speed of your site, so make sure not to skip this step. Another incredibly important element to running an e-commerce site is search engine optimization and this can mean a variety of different things to a variety of different people. What we’re going to do next is set up an account with Google Search Console and Google Analytics. Let’s start off with Google Search Console. The one we want is not actually the top one but rather the second one, where it says Google Webmasters. In here you can learn a great deal about Search Console and what it can do for you. In the top right we’re going to click Sign In. If you already have a Google account you may use it for this and what’s interesting about Google accounts is that they work on all Google properties. So if you already have an account for Gmail, or Google Maps, or Google Drive, or maybe with your Chromebook, you can use it, otherwise we’ll create a new one. I’m going to create a new one now. I’m going to use my current email address, instead of making a Gmail address and then we need to create a password, and then we’ll choose Next. So now we need to go check our email to get the verification code and here’s where we verify our email address. We’ll take this number and put it right here, then they need a phone number, and our birthday, and gender, and now I’m going to send a text to my phone. And my code is . Now they’d like to add my phone number to other Google services. I’m not going to do that right now, so I’ll click Skip. Privacy, I agree, and now we are logged into the Google Search Console. Now we’re not going to do anything with it yet. We’re going to use some WordPress plug-ins to manage our console. All we needed to do is create an account, which we have now done. So next we’re going to create an account for Google Analytics and here’s a page where you can read a great deal more about Google Analytics, but in the top right I’m going to click Sign In, and now that I’ve created my other account I can choose it from my list of accounts. So three things need to happen here. We need to sign up, we need to add a tracking code, and we need to learn about our audience. Steps two and three are going to happen with WordPress plug-ins. Right now all we’re going to do is sign up. So I’ll click Sign up. We’re making a website not a mobile app. We need to create an account name, so I’m just gonna call it myWPstore, and we need to make a website name. These don’t have to be the same. We put in the address of our store, choose an industry category. We’ll choose travel and then a time zone. I happen to be in Eastern. Then we have Data Sharing Settings. I recommend you leave most of these on. I’m going to turn them off because I’m not making a real store, but turning them on can help you get better results from your stats. Now I click Get Tracking ID, but first I need to accept the Terms of Service. Now right here is our tracking ID and right here is the code that is used to make it work, but we’re not going to use either of these things directly. We’re going to use a WordPress plug-in, as I mentioned. So now that we have both Google Search Console and Google Analytics accounts created, let’s go set up the plug-ins that use them. Now that we have a Google Analytics account set up, let’s get it tied to our site. First I want to show you how to test that it’s not working and it’s quite easy. Take any fragment of this tracking ID, probably the biggest one in the middle there and copy it. Then on your website right click and View Page Source and simply search for it with Command or Control + F and it found zero results, which means our code is not anywhere in our site. We’re going to use a plug-in to get it there. Let’s go to plug-ins, Add New, and search for Monsterinsights, and we’ll find Google Analytics for WordPress by Monsterinsights. Let’s click Install and Activate. Now I’d like to talk for a moment about why we chose this one. Using any plug-in to insert your Analytics code means that when Google changes the rules your plug-in can flex with them for you, so that you don’t have to go change your code. This may not sound like a big deal but once or twice a year Google will tweak their Analytics code and you should probably get new code. If you use a plug-in it’ll take care of it for you. Now the one from Monsterinsights is particularly well written and offers a great many features. Pogledajmo. Right here it says, Please configure your Google Analytics settings and one of the great features about it is that you can authenticate with your Google account, which means you tie the two accounts together and they can communicate back and forth. And monsterinsights.com wants to access our Google account to manage our Google Analytics data, management entities, you’re AdSense data, so if you’re doing ads on your site, it can help manage those, and view and manage Search Console data for your verified sites. Remember we also set up Google Search Console. It wasn’t primarily for this plug-in but because this one can access it you get some extra good stuff. So let’s click Allow and we’re going to allow all website data. We’ll Complete Authentication and now it’s done, and look there’s our code. So let’s go back to our homepage. We’ll copy this code again, right click, and View Page Source and we’ll search for it again, and there it is. So now this whole, big block of code was put there by our plug-in and it does a great many more things than the code that Google was going to give us. Google’s code is only this long but our plug-in tracks many more things and gives us a lot more information. Let’s go back to our Settings, the version we’re using is the free version and the paid version has quite a few things specifically for e-commerce and we’ll take a look at those in just a sec. I would recommend you set it to automatic updates, that way it can keep itself up to date and thereby also allow your Google Analytics code to stay up to date. You can optionally allow usage tracking, so that they know how you’re using this. I would turn it on. I personally know the folks that made this plug-in and I trust them. Now we’ll save changes and then let’s go to the Tracking tab. We’re not really going to change anything in here but I wanted you to see what’s here. This plug-in ignores traffic from logged in administrators and editors, that way you don’t artificially inflate your stats with your own traffic. One of the things this plug-in allows that the default code does not is tracking events, and events are things like clicks on things, filling out forms, downloaded files, and things like that. If we go down to e-commerce then you’ll see that with the Pro version you can see who’s buying your product, what’s the most popular item in your store, the average order value and tons more. If you find yourself wanting that information I recommend you upgrade. Now that we’ve connected the site, let’s go back to our Google Analytics page and click the Home button here, and this is where your data will appear. Now it usually won’t appear for about hours. Google shows you your data in hour blocks, so each day you get to see what happened yesterday, except for the REAL-TIME. REAL-TIME actually shows you who is showing up and from where. So if I go to our site in an incognito window, where I am not logged in then you can see it pop up, and it says I’m from Forest Hills. I’m not actually, my internet service provider links through there, which tells you that Google Analytics isn’t % accurate but it’s close. Now let’s take a look at what we can do with Google Search Console. Before we get too deep into the Google Search Console, I’d like to explain a little bit about what it is. The Search Console is the way that your site can communicate to Google. In the old days when you put up a new page, you would have to wait until Google stumbled upon it. They would come visit your site at random times, no one knew exactly when it was, and then they would crawl your site but if your site is tied to Google Search Console when you publish a new page it immediately tells Google and Google comes and crawls it much more quickly. Furthermore Google can use the Search Console to communicate back to you problems that it finds with your site, pages that are missing, or load too slow, or maybe you’ve been hacked. You’ll find out much more early with Google Search Console. So let’s connect it to your site. We’ll go to the Dashboard, and then Plug-ins, Add New. We’ll search for Yoast and we’re going to install Yoast SEO. Now Yoast SEO does a great many things for us, but one of them is tie us to the Search Console. Now right away it says we have four notifications. Huge SEO issue. You’re blocking access to robots. That’s true, if we go to my Reading Settings it says, Discourage search engines from indexing this site, which for now is appropriate. I don’t want Google to know that the site is here ’cause it’s not ready. So we’re going to leave that alone for now and it says you still have the default WordPress tagline, even an empty one is probably better, and we will take care of that as well. Then it says Yoast SEO and WooCommerce can work together a lot better by adding a helper plug-in. Please install Yoast WooCommerce SEO to make your life better. We’ll do that in just a second and lastly, Don’t miss your crawl errors. Connect with Google Search Console here. So let’s do that one first. We need to get a Google authorization code and we can simply click a button, sign in with our proper account, and it says Yoast SEO wants to view and manage Search Console Data. Let’s click allow, and we’ll copy this big long code, and close this tab, and then we’ll paste right here, and click Authenticate, and now we’re authenticated. So let’s go back to the Search Console and we’re going to put our website address, and add a property. There now the Search Console knows about our site but it needs to know that we own that site and the easiest way is with Google Analytics, which we’ve already installed. So let’s click Verify and now we have verified that we own that site. And now Google Search Console is connected. We don’t have any data yet because we’ve only just connected, in about hours there will be a ton of great information here. Let’s go back to our Yoast page about the Search Console, and reload, and we’re going to choose that profile and save it. There, now our site and the Console are tied tightly together. Now before we install the WooCommerce extension for Yoast let’s look at some of the general settings. We aren’t really going to change many of these settings because the defaults are great but Yoast can do SEO analysis, readability analysis, it can look for cornerstone content, it can find how many text links there are, it can create an XML sitemap for you, and a XML sitemap is a special way of listing every page on your site so that Google can find them much more easily. Google loves that and you want Google to love your site. If we go to Search Appearance we get to choose how different parts of our site appear in search results. If we look here in our title bar, you see where it says General-Yoast SEO and there’s a hyphen there, the hyphen is the title separator and you can choose any of these, and that doesn’t really affect your SEO much but reflects your style. You get to choose whether you’re a company or person, and then provide the company name, and an image. Now Google knows that this site is a company. We can choose what the show in search results. We’re showing posts, and pages, and products. We can choose what to do with Media, as well as Taxonomies, and Archives. Right now we have Breadcrumbs turned off. If you’d like to better understand how Breadcrumbs affect your site I recommend reading this article, right here, and lastly there’s RSS, which is a way for other sites to read about your site. I recommend leaving these settings just the way they are. Now let’s take a look at the Social menu item. Yoast wants to know the URLs for all of your social accounts that way it can help Google know which content of yours across the internet is tied together. If you wish you can more tightly tie with Facebook, and Twitter, and Pinterest, and Google+. Whether or not you want to depends on whether or not your customers are there. If they are I recommend you do it but if they’re not the kind of folks that hang out there then it’s probably not worth it. So let’s go back to our notifications and let’s get more information about the WooCommerce SEO plug-in. This one is not free, it’s $, and right here it says what it can do for you. As soon as you’ve installed and configured it you’ll have more people clicking your rich pins. So if you use Pinterest then your pins become much more attractive. The built in breadcrumb navigation doesn’t work very well with WooCommerce but with the WooCommerce add-on it fixes that. Remember I told you about XML sitemaps to tell Google about your pages and posts. Well with the WooCommerce add-on it also makes products easier to find. You can also reorganize the user interface, so that it makes it a little easier to use for WooCommerce products. If these are the sorts of things that would help with your store, then I recommend doing it. If you have a strong presence on Pinterest by all means this is great, you should absolutely do it. Now these two things we’re going to fix a little later but I want to go to Products, and edit one and look at it with you. Now that we have Yoast installed there’s a brand new box and this is what your product looks like in a search result. We can provide a focus keyword, like t-shirt, and we can edit the snippet. Now this whole box is what will show up in your search results. Now I said we’d fix the tagline a little later but we’ll go ahead and do it now because it’ll make this look a lot better. First I’m going to update this product, then we will fix the WordPress tagline. Now we never changed the site title in the tag line because we hid them and if they’re not visible it doesn’t really matter, right? Wrong, they’re actually used in a number of places. For example, look right here in the title tab. It says Home-My Blog. Wow, we don’t want it to say My Blog, we want it to say myWPstore or whatever your store name is, and then for a tagline make it say, and then we’ll Publish, and close this. And now we’ll reload our product and now you can see that the title contains my store name. The more information you can provide to Yoast about your product, the more information that Yoast can give to Google and that’s what you want. Yoast provides analysis of this particular page, a product in this case, it says no internal links appear on this page, which isn’t actually true, it just doesn’t see any in this content. So some of these problems need to be taken with a grain of salt. To sum up what we do with Yoast, the most important thing is getting it connected to the Google Search Console and the second most important thing is making sure that you put good content into those fields on individual products. If you have good content and Google knows about it then you’re going to win the SEO game. Once your site is built and working, one of the most important things you can do is set up automatic backups. That way if something terrible happens to it, whether via earthquake, or the slip of a mouse finger, or a hacker, you can get your store back and your work is not lost. We’re going to set up backups via VaultPress through Jetpack. If we go to the Jetpack dashboard and click on Plans, you’ll note that for $ a year we get spam protection, off-site backups, priority email support, plus all the free features. Now the backups are once-daily. If you want to be able to push a button and backup your site whenever you wish, you would need to paid $ a year but it comes with a great many other things, so it could very well be worth it to you. We’re going to upgrade to Personal. You may recall that when we first set up Jetpack we chose the free model. Now it’s time to pay and to get more features. So let’s go ahead and do that. We’ll log into our WordPress.com account and now we can pay via either credit card or PayPal. I’m going to fill this out with my credit card and hit Pay, and now we’ve made our purchase. It’s installed the parts of the plug-in that it needs to for the paid version and we’ll go back to our site. Now we have an alert at the top for Akismet. We’re going to look at that in a few minutes, so I’m going to close this, but now on the left we have a nav item called VaultPress. Let’s click that. Now VaultPress has already begun backing up the site. The first time is going to take quite a long time because it’s backing up everything but after that it only backs up what’s new, so individual backups run quite quickly. There’s a yellow bar here that says, Setup remote access to enable restores and improve performance across the board. VaultPress is requesting access to our server, so let’s do that. It says, Howdy, would you like to log in to VaultPress using your WordPress.com account. We will approve. Now it says, we’ve never had a backup because it’s still going through the first one. If we upgraded our plan then VaultPress would scan our backups for security problems but let’s go to Settings and we want to provide access via SSH. Now this might seem a little complicated, but it’s really not. We’ll click SSH and it’s going to want this information from our server. It’s also going to provide this public key to our server. Fortunately SiteGround provides us this information and is asking for this information. Let’s take a look at how to do that. We’ll go to SiteGround, My Accounts, and then Information and Settings. Now VaultPress wants a server address. We can use myWPstore.com. It also wants a port number but SiteGround’s SSH port number is not . If we google for the SiteGround SSH port the second option down says how to log in to SiteGround via SSH, and right at the top it says the SSH port on SiteGround’s server is also instead of . So let’s take that and put it right here. Now our username is our cPanel username and we’ll put that right here, and we’re not going to use a password. We’re going to use this key. So I’m going to copy everything in this black box and now we’ll go back to SiteGround and go to cPanel. I’m going to search for SSH and there’s only one option. We’re not going to make a new key pair, we’re going to upload a key, and this is the one that we just copied from right here. Don’t put in anything for allowed IP address and click Upload and now it’s been successfully added. Now we click Save and it’s attempting to connect, and it worked. While we’re here at the VaultPress dashboard let’s go to backups and it shows that our uploads folder is % done. It’s going to take hours to finish this first backup, so we’re going to leave this here. Once the backup is done when you go to the VaultPress dashboard there will be a button to restore. It will take the most recent backup and just overwrite your site with it. If you’ve made any changes since the last backup, you’ll lose them, however that’s a very low price to pay for getting your site back if you lose it. We’re almost done with this video but before we wrap up there are a couple more major tools that I want to show you. The first is called Akismet and you’ll note right here there’s a warning at the top of our dashboard regarding Akismet. Now Akismet helps block spam but it also deals with email in general. If you’re not aware recently the European Union passed a law called GDPR, which deals with how people can manage their own personal information. As a result your website should now either tell people they can delete their own information or deliberately choose not to do that. This box gives us that option. We can enable an alert or we can disable. I’m going to click enable and you’ll note that it takes us to a dashboard for Akismet, and right there is the choice that I made. It displays a privacy notice under my comment forms. If you don’t want to do that you simply click here and Save Changes. I’m going to leave it on. Now let’s talk about some other things that Akismet does. Normally you need to set up Akismet and get an API key, and things like that, but since we purchased a personal license for Jetpack it set it up for us and it gave us an API key. So now all we need to do is look at our settings. Right now we have it set to show the number of approved comments besides each comment author. That helps you know which authors have a particularly good reputation. There’s also a Strictness option. Normally spam is put into your spam folder, however Akismet right now is set to take the worst spam and just delete it. If you wish you can have all of it going to your spam folder so that you don’t ever miss any. This can get pretty tedious actually. Most sites get lots and lots of spam. I would leave this default the way it is and now at the bottom it says our subscription type is Jetpack Personal Yearly and it is active. The documentation around Akismet will all refer to comments because that’s what it’s really made for, however Akismet filters all forms being filled out on your site, which means if somebody leaves a product review that is spammy it’ll get filtered. So even if you have comments off, if you have product reviews turned on you’ll want Akismet turned on. The other thing I wanted to show you was Site Stats from Jetpack. this is a different tool from Google Analytics but it still counts statistics for your site, but what’s interesting is it can count some different things and in different ways. Right now we’re looking at stats inside our dashboard and it can show us Referrers, and Search Engine Terms, et cetera. But what’s interesting about Jetpack is that it can show you daily views as they happen. With Google Analytics you either get real-time, which are very transient, they go away as soon as the visitor goes away or you get daily and so you don’t see a day’s stats until the day is over. With Jetpack you can watch this number right here, today views, grow as the day moves on. This is particularly useful if you release something on a given day and you want to watch how traffic is growing throughout that day. Jetpack stats are not as complete or in-depth as Google Analytics and you may even get different numbers, but as long as you look at the numbers consistently and you look at traffic over time they can provide some new insights that Google Analytics do not. Similar to Akismet normally you would have to set this up, however, since we purchased the Jetpack Personal it was set up for us, so you don’t need to do anything at all. One more thing I want to show you. You can click this button to leave your site and go to WordPress.com and get some additional information. There are Insights, which can show you all-time views, most popular day and hour, et cetera. You can look at Activity and under Traffic, you can change by days, weeks, months, and years. So to reiterate don’t treat Jetpack stats as either better or worse than Google Analytics. Simply a different source of some unique information. Our store is done but we’re going to make one last sweep through the settings and the customizer to make sure everything is set exactly right. Let’s start with the settings. We’ll go to the dashboard and I’m going to go to the Settings menu. So these are WordPress settings not WooCommerce settings. We’ll make sure we have a site title and a tagline. We’ll make sure that our email address is set properly and particularly make sure your time zone is set properly, otherwise the time stamps on your purchases won’t be right. Date and time format are entirely optional, as well as week starts on. I prefer Sunday. Next we’ll look at writing. You can choose a default post category but other than that there isn’t really anything on this page that we need to change, so let’s move on to Reading. The most important thing on this page is the Search Engine Visibility. If you’re happy with your site, you can uncheck this and Google can start finding your site. If you’re not leave it checked and uncheck it whenever you’re ready to go live. Next is discussion. I’m going to choose to turn off comments for all my blog posts. However, you may recall that we left reviews on our products. Reviews are similar to comments and still run through Akismet for anti-spam. We’re going to skip Media since the defaults there are great and go to Permalinks. You’ll want to make sure that your common settings are for post name. That gives one of the very best SEO structures for your page URLs. You could change the things down below here, as well, but the defaults are great, I would leave them. Privacy is an important section. Your site has a privacy page because Jetpack made it for you but it’s a draft right now, let’s go take a look at it. It has some boilerplate information about privacy but it’s incomplete. When we get down to the bottom all of these questions are incomplete. I have two important things to say about this. One is don’t fake it, don’t borrow from somebody else, and don’t just write something up that sounds good. The other thing is get a lawyer. This information is important and someday if you get sued, you want to have this be rock-solid. So once you’ve gotten a lawyer and you’ve gotten some good information on this page then you can come back to this page and change the status from draft to published. We’re going to see this in one more place in just a minute. The last setting is for Sharing buttons. At the top here you can connect your site to your sharing network. You can connect to Facebook and Twitter, et cetera. And once you’ve done that you can choose which services you want on your posts, pages et cetera. I’m going to add Print, and Email, and Facebook. You can choose button styles. We’ll go with official buttons. There’s a sharing label and then you get to choose on which pages you see them. Now products already have these links because your theme built them, however, posts and pages do not. So let’s Save Changes and go look at a post. You’ll find them at the bottom of the post and they look like this, and they work like this. Now again these buttons are entirely optional. An SEO expert will tell you that they’re incredibly valuable but if you don’t want them you don’t have to have them. I’m going to take mine right back off. Now that we’ve been through the settings I’m going to take a look at the customizer. Now most of these areas we’ve been through quite thoroughly. We went through the Theme Pptions and the Site Identity. Colors simply chooses a background color, which you can’t see in my screen here because it’s too narrow. On a very wide monitor you would see colored bars on either side of my store and right now they’re gray. You can set them to any color you wish. Optionally you could use a background image. There’s something very important under WooCommerce that I need to look at with you and that’s the Store notice. If enabled this text will be shown site-wide. You can use it to show events or promotions to visitors. Right now it says, This is a demo store for testing purposes, no order shall be fulfilled. I’m going to enable that and I’m going to leave it enable on mine because mine is a demo and will never be a real store but the message doesn’t have to be that this is a demo store. You could draw attention to a sale or anything else you wish. I also want to draw your attention to the Checkout. There are some fields on here that aren’t entirely necessary. For example, the Company Name field, you could make it hidden or required, Address line and the Phone field. You can optionally highlight required fields with an asterisk. Now it’s off and now it’s back on, and remember when I mentioned that we would come back to the privacy policy. This is where you choose where it links and here’s some text, in addition to that page, and it appears right here above the Place Order. Now you’ll note that there’s a link here to the privacy policy page and that is created by this short code. If your privacy policy page is still in draft then this link is not going to work and it won’t look good at all. So I would suggest either, not having this privacy policy here or changing it slightly so that it doesn’t link. There’s also a Terms and Conditions option. You can set it to any page. There isn’t a Terms and Conditions page right now but if you set it to one then this text also appears. Now all of these things are entirely optional but I recommend that you read through them and understand how they work. Now our site is done but before I let you go, I’d like to review a little bit of what we covered. We started by setting up hosting and a domain name with SiteGround, but we also used a special deal from WinningWP.com to get a discount and help support videos like this. Our theme comes from Array Themes and it’s called Latest. We also depend quite heavily on Jetpack. There are some great connector plug-ins, specifically for WooCommerce, the e-commerce plug-in that we use that helps with taxes and shipping. we also use Stripe as our primary credit card processor. It works extremely well and comes built into WooCommerce. Now let’s take a look at some of the more important things on the site that we built. We always want to provide quick and easy access to people’s own account information and the cart. So right here in the top nav we have access to our cart and then also in this nav we have access to our cart and that one sticks with us as we scroll, and we even have a third one on this page, in the sidebar. Having quick and easy access to the cart makes it easy for people to see what they have and what they can buy right now. Any barrier you can remove to people buying your products will increase sales. We also made sure that we had a big beautiful header. People like to have attractive things at the top of the site. Building off that we put in big, beautiful pictures for some of our categories. We want to entice people to click on these. And on our homepage we have a variety of listing types. There’s featured products, newest products, sale products and bestsellers, all of these things will appeal to different people. One more extremely important thing on this page is the Shop menu item. Not only can you click on it to go to the store but it provides quick, direct access to specific categories. Again the fewer times you make people click to get to what they want, the more likely they are to buy. Now that said, if they do simply click on the Shop button, we also have this wonderful sort tool, which helps them find exactly what they want. Additionally our theme provides for us some great widgets, like this Filter by price, to help people narrow down what they’re looking for and what’s great about it is it works on whatever page you’re looking at. Also in every sidebar we have a widget for product categories. This is very similar to the drop-down menu under the Shop button. The Recently Viewed widget is really slick because it helps people get back to something they just saw a few minutes ago but can’t quite remember where it was they saw it. We also created a Contact Us page so that people can get a hold of us and ask questions about the products. You always want to be available to your customers. Another tool we included was MailChimp email lists. If you can get your customers on an email list and communicate with them regularly, they’re far more likely to come back and buy a second time. So people can sign up both here in the sidebar, as well as on the Checkout page. If we add a product to our cart and then View cart and go to Proceed to checkout, you’ll see that they can subscribe right here. Something else we covered was coupon codes. People are far more likely to buy something if they think they’re getting a deal. So if you create a coupon code and make it available, they’re probably going to buy. There are two more very important elements that we covered. We covered SEO using the Yoast tool and if we look at a product, you’ll see that we can edit how it appears on Google and the opposite twin of SEO is Statistics, both Google Analytics, Jetpack Stats, as well as Google Search Console. These things let you know what people are actually doing on your site. That knowledge can help you change your site to fit what they want. The store I built here is for camping gear but you can use this model to sell anything. When you’re done with your store and it’s live please come back and make a comment here below it on YouTube. We’d love to see the stores that you make.

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